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FTD

Affiliate program on Sovrn Commerce

Gifts
Avg. commission
Varies
Cookie window
See terms
Cost to join
Free
Partner with FTD

FTD, established in 1910, is a premier floral and gifting company known for its network of local florists delivering fresh flowers and gifts across the United States and internationally.

Commission rates and terms

Sign up free to see FTD's full rate card, cookie window and tracking links.

View rates

About FTD

History

FTD, established in 1910, is a premier floral and gifting company known for its network of local florists delivering fresh flowers and gifts across the United States and internationally.

Product Types

FTD offers a wide range of products including fresh flowers, plants, gourmet foods, and personalized gifts suitable for various occasions.

Target Audience

FTD caters to individuals seeking quality floral arrangements and gifts for occasions such as birthdays, anniversaries, holidays, and corporate events.

Unique Selling Points

FTD stands out with its extensive network of local florists ensuring timely delivery, a diverse product range, and a commitment to quality and customer satisfaction.

FTD Affiliate Program

Commission Structure

FTD offers competitive commission rates through Sovrn Commerce, with specific rates varying by product category and promotional periods. Detailed commission information is available in your Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for FTD's affiliate program is specified in the Sovrn dashboard, indicating the time frame within which affiliates can earn commissions after a customer clicks their link.

Special Features

  • Exclusive affiliate promotions and discounts
  • Seasonal marketing materials and banners
  • Detailed performance tracking and reporting tools

Product Categories

Main Categories

Fresh FlowersPlantsGourmet FoodsPersonalized Gifts

Popular Products

Birthday BouquetsSympathy ArrangementsHoliday CenterpiecesCorporate Gift Baskets

Unique Products

FTD offers exclusive floral designs and limited-edition gift collections curated for special occasions and holidays.

Marketing Tips

Content Ideas

  • Create gift guides featuring FTD products for various occasions
  • Write blog posts on the symbolism of different flowers
  • Share customer testimonials and unboxing experiences

Promotional Strategies

  • Highlight seasonal promotions and discounts
  • Utilize email marketing to showcase new arrivals
  • Leverage social media to run contests and giveaways

Best Practices

  • Use high-quality images of FTD products
  • Incorporate relevant keywords for SEO optimization
  • Disclose affiliate relationships transparently

Target Audience

Ideal Customer

Individuals aged 25-55, predominantly female, seeking quality floral and gift options for personal and corporate occasions.

Suitable Affiliates

Lifestyle bloggersGift guide curatorsEvent plannersSocial media influencers in the home and lifestyle niche

Seasonal Trends

Peak Periods

Valentine's DayMother's DayChristmasThanksgiving

Promotional Opportunities

  • Back-to-school season
  • Graduation ceremonies
  • Corporate holiday gifting
  • Wedding season

Compliance and Policies

Key Rules

  • Affiliates must adhere to FTD's brand guidelines
  • Prohibited from bidding on FTD-branded keywords in paid search
  • Must disclose affiliate relationships in all promotions

Restricted Methods

  • Use of unauthorized coupon codes
  • Email spamming
  • Misleading advertising practices

Frequently Asked Questions

How do I join FTD's affiliate program?

You can join FTD's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for FTD in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does FTD offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for FTD in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does FTD pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is FTD's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote FTD on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check FTD's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does FTD provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote FTD?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with FTD?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track FTD campaigns effectively.

Does FTD offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for FTD's latest affiliate-exclusive opportunities.

What support is available for FTD affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

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