About Hotels.com
Merchant and program information
Hotels.com Overview
History
Hotels.com, established in 1991 as the Hotel Reservations Network, rebranded in 2002 to better reflect its core service of online hotel bookings. As part of the Expedia Group, it has grown into a leading platform for travelers worldwide.
Product Types
Hotels.com offers a vast array of accommodations, including hotels, resorts, vacation rentals, and bed & breakfasts, catering to diverse traveler needs.
Target Audience
The platform serves a global audience, from budget-conscious travelers seeking affordable stays to luxury seekers desiring premium accommodations.
Unique Selling Points
With over 500,000 properties in more than 200 countries, a user-friendly interface, and a rewarding loyalty program, Hotels.com stands out in the online travel booking industry.
Hotels.com Affiliate Program
Key Benefits
Commission Structure
Through Sovrn Commerce, affiliates can earn competitive commissions on bookings made via their referral links. Specific rates are accessible upon joining the program.
Cookie Duration
The cookie duration for Hotels.com's affiliate program through Sovrn Commerce is 7 days, allowing affiliates to earn commissions on bookings made within this period after a user clicks their link.
Special Features
Product Categories
Main Categories
Popular Products
Unique Products
Hotels.com offers unique accommodations such as boutique hotels, historic inns, and eco-friendly lodgings, providing travelers with distinctive experiences.
Marketing Tips
Content Ideas
- Create destination guides highlighting top accommodations available on Hotels.com.
- Share travel itineraries that incorporate stays booked through Hotels.com.
- Review unique properties listed on Hotels.com to attract niche audiences.
Promotional Strategies
- Leverage seasonal promotions and exclusive deals offered by Hotels.com to entice bookings.
- Utilize social media platforms to showcase featured properties and special offers.
- Incorporate Hotels.com affiliate links into travel-related content to provide value to readers.
Best Practices
- Ensure transparency by disclosing affiliate partnerships to maintain trust with your audience.
- Regularly update content to reflect current deals and promotions.
- Analyze performance metrics to identify successful strategies and areas for improvement.
Target Audience
Ideal Customer
Travelers seeking convenient and reliable accommodation booking options, ranging from budget-friendly to luxury stays, across various destinations worldwide.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Holiday travel deals during Christmas and New Year.
- Special offers for summer vacations.
- Discounts for last-minute bookings during off-peak seasons.
Compliance and Policies
Key Rules
- Affiliates must adhere to Hotels.com's brand guidelines when promoting their services.
- All promotional content should accurately represent Hotels.com's offerings without misleading information.
- Affiliates are required to comply with all applicable laws and regulations in their promotional activities.
Restricted Methods
- Use of Hotels.com's trademarks in domain names without permission.
- Engaging in paid search campaigns that bid on Hotels.com's branded terms.
- Utilizing spam or unsolicited emails to promote Hotels.com.
Frequently Asked Questions
You can join Hotels.com's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Hotels.com in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
Commission rates vary by product category and promotional periods. You can view detailed commission information for Hotels.com in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Hotels.com's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Hotels.com campaigns effectively.
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Hotels.com's latest affiliate-exclusive opportunities.
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Commission Rates
View detailed rates and earning potential
Unlock Commission Details
Sign up free to view rates, cookie duration, and earning potential for Hotels.com.
Sign Up FreeWhy Partner With Hotels.com?
Top reasons to join this program
Competitive Commission
Competitive average rates