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Build.com is an online home improvement retailer. The company began selling faucets online in 2000, and now sells many other home improvement products with a focus on plumbing, lighting, hardware and appliances.
Commission rates and terms
Sign up free to see Build.com's full rate card, cookie window and tracking links.
About Build.com
History
Build.com was founded in 2000 and has grown to become one of the largest online home improvement retailers in the United States. The company offers a vast selection of products for home renovation and improvement projects, catering to both DIY enthusiasts and professional contractors.
Product Types
Build.com provides a comprehensive range of products, including lighting fixtures, plumbing supplies, hardware, appliances, and home décor items. Their extensive catalog covers various categories essential for home improvement and renovation projects.
Target Audience
The primary audience includes homeowners undertaking DIY projects, professional contractors, interior designers, and individuals seeking quality home improvement products at competitive prices.
Unique Selling Points
Build.com stands out due to its vast product selection, competitive pricing, and a user-friendly online shopping experience. They also offer expert advice and resources to assist customers in making informed purchasing decisions.
Build.com Affiliate Program
Commission Structure
While specific commission rates for Build.com's affiliate program through Sovrn Commerce are not publicly disclosed, affiliates can expect competitive rates that align with industry standards. Detailed commission information is available upon joining the program through Sovrn Commerce.
Cookie Duration
The cookie duration for Build.com's affiliate program through Sovrn Commerce is not specified in the available information. Affiliates can access this detail in their Sovrn dashboard after joining the program.
Special Features
- Regular updates on promotions and new product launches
- Access to exclusive deals and offers for affiliates
- A variety of promotional materials, including banners and text links
Product Categories
Main Categories
Popular Products
Unique Products
Build.com offers exclusive product lines and designer collections that are not readily available through other retailers, providing unique options for customers seeking distinctive home improvement solutions.
Marketing Tips
Content Ideas
- Create detailed product reviews and comparisons
- Develop DIY project guides featuring Build.com products
- Highlight seasonal home improvement trends and products
Promotional Strategies
- Utilize social media platforms to showcase products and promotions
- Incorporate affiliate links into relevant blog posts and articles
- Leverage email marketing to share exclusive deals and new arrivals
Best Practices
- Ensure transparency by disclosing affiliate relationships
- Regularly update content to reflect current promotions and product availability
- Analyze performance metrics to optimize marketing strategies
Target Audience
Ideal Customer
The ideal customer is a homeowner or renter interested in enhancing their living space through DIY projects or professional renovations. They value quality products, competitive pricing, and expert advice.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Spring cleaning and renovation promotions
- Black Friday and Cyber Monday sales
- Holiday-themed home décor campaigns
Compliance and Policies
Key Rules
- Affiliates must adhere to Build.com's brand guidelines
- Prohibited from bidding on Build.com's branded keywords in paid search campaigns
- Must disclose affiliate relationships in all promotional content
Restricted Methods
- Use of misleading or deceptive advertising practices
- Promoting through unauthorized coupon sites
- Engaging in email spamming or unsolicited communications
Frequently Asked Questions
How do I join Build.com's affiliate program?
You can join Build.com's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Build.com in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Build.com offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Build.com in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Build.com pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Build.com's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Build.com on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Build.com's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Build.com provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Build.com?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Build.com?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Build.com campaigns effectively.
Does Build.com offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Build.com's latest affiliate-exclusive opportunities.
What support is available for Build.com affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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