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UrbaneBox was founded by Samuel Gonzalez. Sam is a graduate of the University at Albany, where he obtained a Bachelors in Psychology and later went on to achieve his Masters in Public Administration from Marist College. During his tenure as a graduate student, he had an entrepreneurial spirit burning inside of him. While attending graduate school and working full-time, Sam found that finding time to shop was difficult. He began researching ways to upgrade his wardrobe through clothing subscription services. Many of these services were too expensive or had limited brands. After having little success, he envisioned an online service where he would receive an outfit on a monthly basis. This hand selected outfit, customized to fit his style would be shipped to his doorstep, and would be reasonably priced. All of these ideas have formulated UrbaneBox- an online styling service that provides effortless style to men and women.
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