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Bluefly

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
See terms
Cost to join
Free
Partner with Bluefly

Find designer clothes at discount prices at Bluefly. Buy designer handbags, designer shoes, designer dresses, designer jewelry and more.

Commission rates and terms

Sign up free to see Bluefly's full rate card, cookie window and tracking links.

View rates

About Bluefly

History

Bluefly is an online fashion retailer established in 1998, offering designer brands at discounted prices. It has become a go-to destination for fashion enthusiasts seeking luxury items without the hefty price tag.

Product Types

Bluefly offers a wide range of products including apparel, accessories, footwear, and home decor from renowned designer brands.

Target Audience

The primary audience comprises fashion-conscious individuals looking for designer brands at affordable prices, spanning various age groups and demographics.

Unique Selling Points

Bluefly stands out by providing significant discounts on high-end designer products, making luxury fashion accessible to a broader audience.

Bluefly Affiliate Program

Commission Structure

Commission rates vary by product category and promotional periods. Detailed commission information for Bluefly is available in your Sovrn dashboard after joining their program.

Cookie Duration

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase.

Special Features

  • Exclusive deals for affiliates
  • Dedicated affiliate support through Sovrn
  • Comprehensive reporting tools in Sovrn dashboard

Product Categories

Main Categories

ApparelFootwearAccessoriesHome Decor

Popular Products

Designer handbagsLuxury watchesHigh-end dressesBranded shoes

Unique Products

Bluefly offers exclusive deals on limited-edition designer items, providing unique products not easily found elsewhere.

Marketing Tips

Content Ideas

  • Highlight seasonal fashion trends featuring Bluefly products
  • Create unboxing videos showcasing designer items from Bluefly
  • Write reviews comparing Bluefly's offerings with other retailers

Promotional Strategies

  • Leverage social media platforms to showcase Bluefly's latest deals
  • Utilize email marketing to inform subscribers about exclusive Bluefly promotions
  • Collaborate with fashion influencers to promote Bluefly products

Best Practices

  • Regularly update content to reflect Bluefly's current promotions
  • Use high-quality images to showcase products
  • Ensure all affiliate links are correctly implemented and trackable through Sovrn

Target Audience

Ideal Customer

Individuals aged 18-45 with a keen interest in fashion, seeking designer brands at discounted prices. They are tech-savvy and frequently shop online.

Suitable Affiliates

Fashion bloggersLifestyle influencersYouTube content creators focusing on fashionSocial media personalities with a focus on style

Seasonal Trends

Peak Periods

Black Friday and Cyber MondayHoliday season (December)Spring fashion launches

Promotional Opportunities

  • Valentine's Day promotions
  • Back-to-school sales
  • Summer clearance events

Compliance and Policies

Key Rules

  • Affiliates must adhere to Bluefly's brand guidelines
  • Prohibited from bidding on Bluefly's trademarked terms in paid search campaigns
  • Must disclose affiliate relationships in all promotional content

Restricted Methods

  • Use of misleading advertising
  • Spamming or unsolicited emails
  • Promoting Bluefly products on adult or illegal content sites

Frequently Asked Questions

How do I join Bluefly's affiliate program?

You can join Bluefly's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Bluefly in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Bluefly offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Bluefly in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Bluefly pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Bluefly's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote Bluefly on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Bluefly's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Bluefly provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Bluefly?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Bluefly?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Bluefly campaigns effectively.

Does Bluefly offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Bluefly's latest affiliate-exclusive opportunities.

What support is available for Bluefly affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.