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Carter’s is the leading brand of children’s clothing, gifts and accessories in America, selling more than 10 products for every child born in the U.S. Our designs are based on a heritage of quality and innovation that has earned us the trust of generations of families.
Commission rates and terms
Sign up free to see Carter's's full rate card, cookie window and tracking links.
About Carter's
History
Founded in 1865 by William Carter in Needham, Massachusetts, Carter's has grown into the largest branded marketer of children's apparel in North America. Over its 160-year history, the company has expanded its product lines and acquired brands like OshKosh B'gosh and Skip Hop, solidifying its position in the market.
Product Types
Carter's specializes in clothing and accessories for babies, toddlers, and young children. Their offerings include bodysuits, pajamas, outerwear, shoes, and seasonal collections, catering to various needs and preferences.
Target Audience
Carter's primarily serves families with young children, offering products through retail stores, eCommerce platforms, and wholesale distribution channels. Their customer base includes parents, grandparents, and caregivers seeking high-quality, comfortable, and stylish children's clothing.
Unique Selling Points
Carter's is renowned for its commitment to quality, safety, and innovation. The brand's extensive history, diverse product range, and dedication to customer satisfaction set it apart from competitors. Additionally, Carter's has embraced sustainability initiatives, incorporating organic materials and eco-friendly practices into their product lines.
Carter's Affiliate Program
Commission Structure
Details about commission rates and structure through Sovrn are available upon joining the program. Affiliates can expect competitive rates that reflect Carter's commitment to rewarding their partners.
Cookie Duration
The cookie tracking duration for Carter's affiliate program through Sovrn is specified within the Sovrn platform. This duration determines the timeframe in which affiliates can earn commissions on referred sales.
Special Features
- High-quality promotional materials
- Real-time tracking and reporting through Sovrn's platform
- Opportunities for increased commissions during special promotions
Product Categories
Main Categories
Popular Products
Unique Products
Carter's offers exclusive lines such as 'Just One You' at Target, 'Child of Mine' at Walmart, and 'Simple Joys' by Carter's at Amazon, providing unique designs and styles tailored to each retailer's customer base.
Marketing Tips
Content Ideas
- Create seasonal guides featuring Carter's latest collections
- Share parenting tips and incorporate Carter's products as solutions
- Highlight Carter's sustainability initiatives and eco-friendly products
Promotional Strategies
- Leverage social media platforms to showcase Carter's products
- Utilize email marketing to inform subscribers about promotions and new arrivals
- Collaborate with parenting blogs and forums to reach a targeted audience
Best Practices
- Ensure all promotional content aligns with Carter's brand guidelines
- Regularly update content to reflect current promotions and product offerings
- Monitor performance metrics through Sovrn's platform to optimize strategies
Target Audience
Ideal Customer
Parents, grandparents, and caregivers of infants and young children, typically aged 25-45, who value quality, safety, and style in children's apparel.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Exclusive holiday-themed collections
- Limited-time discounts during peak shopping periods
- Special promotions aligned with seasonal changes
Compliance and Policies
Key Rules
- Affiliates must adhere to Carter's brand guidelines
- Promotional content should not misrepresent Carter's products
- Affiliates are responsible for disclosing their affiliate relationship
Restricted Methods
- Unauthorized use of Carter's trademarks
- Paid search campaigns bidding on Carter's branded terms
- Use of misleading or deceptive promotional tactics
Frequently Asked Questions
How do I join Carter's affiliate program?
You can join Carter's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Carter's in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Carter's offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Carter's in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Carter's pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Carter's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Carter's on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Carter's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Carter's provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Carter's?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Carter's?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Carter's campaigns effectively.
Does Carter's offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Carter's latest affiliate-exclusive opportunities.
What support is available for Carter's affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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