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Wallis

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
30 days
Cost to join
Free
Partner with Wallis

Wallis is a British women's clothing retailer. The brand operates from 134 stores and 126 concessions across the UK and Republic of Ireland. Wallis is a subsidiary of the Arcadia Group and one of the many companies under ownership of Philip Green.

Commission rates and terms

Sign up free to see Wallis's full rate card, cookie window and tracking links.

View rates

About Wallis

History

Wallis is a British women's fashion retailer established in 1923. Known for its stylish and contemporary designs, Wallis has been a staple in the UK fashion industry for nearly a century.

Product Types

Wallis offers a wide range of women's clothing, including dresses, tops, trousers, coats, and accessories, catering to various occasions from casual wear to formal attire.

Target Audience

The brand primarily targets fashion-conscious women aged 25-45 who seek elegant and affordable clothing options.

Unique Selling Points

Wallis stands out for its commitment to quality, offering exclusive designs that blend classic styles with modern trends, ensuring customers have access to unique and fashionable pieces.

Wallis Affiliate Program

Commission Structure

Commission rates for Wallis's affiliate program through Sovrn Commerce vary depending on product categories and promotional periods. Affiliates can view detailed commission information in their Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for Wallis's affiliate program is 30 days, allowing affiliates to earn commissions on purchases made within 30 days of a customer clicking their referral link.

Special Features

  • Exclusive affiliate promotions and discounts
  • Early access to new collections
  • Opportunities for increased commissions during special campaigns

Product Categories

Main Categories

DressesTopsTrousersCoats & JacketsAccessories

Popular Products

Maxi DressesBlousesTailored TrousersTrench CoatsStatement Necklaces

Unique Products

Wallis offers exclusive limited-edition collections and collaborations with renowned designers, providing customers with unique pieces not available elsewhere.

Marketing Tips

Content Ideas

  • Seasonal fashion guides featuring Wallis products
  • Style tips and outfit inspirations using Wallis clothing
  • Product reviews and unboxing videos

Promotional Strategies

  • Highlighting exclusive affiliate promotions
  • Utilizing social media platforms to showcase Wallis products
  • Collaborating with fashion influencers to reach a broader audience

Best Practices

  • Regularly updating content to reflect current fashion trends
  • Ensuring all promotional materials align with Wallis's brand image
  • Monitoring performance metrics to optimize marketing strategies

Target Audience

Ideal Customer

Women aged 25-45 who are fashion-conscious, seeking stylish and affordable clothing options for various occasions.

Suitable Affiliates

Fashion bloggersLifestyle content creatorsSocial media influencers specializing in fashionOnline fashion magazines

Seasonal Trends

Peak Periods

Spring/Summer collection launchesAutumn/Winter collection launchesHoliday season promotions

Promotional Opportunities

  • Black Friday and Cyber Monday sales
  • Seasonal clearance events
  • Exclusive holiday gift guides

Compliance and Policies

Key Rules

  • Affiliates must adhere to Wallis's brand guidelines
  • Prohibited from bidding on Wallis's branded keywords in paid search campaigns
  • Must disclose affiliate relationships in all promotional content

Restricted Methods

  • Use of coupon or deal sites without prior approval
  • Email marketing campaigns without consent
  • Promoting Wallis products on adult or inappropriate websites

Frequently Asked Questions

How do I join Wallis's affiliate program?

You can join Wallis's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Wallis in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Wallis offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Wallis in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Wallis pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Wallis's cookie duration?

Wallis's affiliate program offers a 30-day cookie duration through Sovrn Commerce. This means you'll earn commissions on purchases made within 30 days of a customer clicking your referral link.

Can I promote Wallis on social media?

Yes, promoting Wallis on social media is encouraged. Ensure that your promotions align with Wallis's brand guidelines and disclose your affiliate relationship as required. Refer to the program terms in your Sovrn dashboard for specific social media policies.

What promotional materials does Wallis provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Wallis?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Wallis?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Wallis campaigns effectively.

Does Wallis offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Wallis's latest affiliate-exclusive opportunities.

What support is available for Wallis affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.