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For over seventy years LUISAVIAROMA has been serving the unique needs of the luxury market in the heart of Florence, Italy with a wide selection from over 600 Designer collections.

In the early 1990's, Brooklyn native Lisa Price (a.k.a. Carol's daughter) began experimenting with fragrance, essential oils and natural moisturizers to make gifts for her family and friends. Soon after she packaged her home-spun creations, word spread like wildfire and the demand for her unparalleled hair and body care products led to a highly successful mail-order and web-based business. Nature, family and love are words that resonate for Carol's Daughter and as business expands, Lisa makes sure that detailed care and attention is given to each product.