Gen Mobile

We left our corporate jobs with a shared idea to build a company that would better serve people and the planet. We knew the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t socially responsible and didn’t really care about sustainability in an active way. We also felt we had a duty to take a stance against the wasteful practices inherent in fast fashion. It was vital for us to reinvent the sneaker game. That’s why our sneakers are good-looking, crazy comfy and consciously made. We knew we wanted to make future classics with an increased lifespan that evolve with you and your sense of style. We hope you love our sneakers as much as we love making them for you.