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The pioneering, rebellious, and free-thinking “Cowboy” culture of California inspires our lives, our sense of humor, and our product. Our goal is to spark conversation and bring people together. California Cowboy’s product design is driven by our celebration of the outdoors and social experience: getting out of the water after a surf, hitting happy hour, or heading from the slopes to “Après Ski.” We’re social, active, and optimistic. Break the ice, and mix it into cocktails. We use style to bring the world together. One interaction at a time. When you join our program, we will provide you with product education and knowledge that will help you grow our partnership. This includes videos, product guides and other brand information that can be helpful in generating content.