Public

Content Ideas

• If Public refers to the investing platform, create beginner-friendly guides explaining stocks, ETFs, bonds, and portfolio diversification, referencing only products currently available from Public.
• Publish balanced reviews of Public's investing experience, covering account eligibility, fees, investment risks, and features verified against current official disclosures.
• Develop educational comparisons of investment account features and costs without promising returns or presenting general information as personalized financial advice.

Promotional Strategies

• Join Sovrn Commerce to explore Public's merchant availability and current promotional terms. Confirm that Public is accessible to your account before planning affiliate campaigns.
• If Public is available through Sovrn Commerce, place approved affiliate links in relevant investing guides, platform reviews, and financial education content.
• Highlight account-opening incentives only when explicitly authorized in Public's current terms within Sovrn Commerce. Clearly explain eligibility, qualifying actions, deadlines, and material limitations.
• Plan educational campaigns around New Year financial planning and tax-season investing questions, without implying that any particular Public account offers tax advantages unless verified.

Best Practices

• Verify Public's identity, availability, commission structure, qualifying conversion events, and attribution window in Sovrn Commerce before publishing. Do not assume commissions are earned on ordinary purchases or every account registration.
• Place clear affiliate disclosures near recommendations and links. Explain that you may receive compensation through Sovrn Commerce.
• Follow applicable financial advertising requirements and Public's merchant-specific terms. Avoid guaranteed-return claims, misleading risk comparisons, or suggestions that investments cannot lose value.
• Use paid search, trademark bidding, email, social media, or incentives only where expressly permitted by the applicable Sovrn Commerce and Public terms.
• Keep rates, fees, promotional offers, and product availability current. Distinguish investment protections from protections applicable to eligible bank deposits, and never imply protection against market losses.
• Use Sovrn Commerce reporting to assess clicks, attributed conversions, and earnings, allowing for reporting delays, validation, and reversals.

Ideal Customer

U.S.-based adults who meet Public's account eligibility requirements and want a digital platform for self-directed investing. Relevant audiences include beginners researching stocks and ETFs, investors interested in Treasury securities or bonds, and experienced investors evaluating options trading. Effective content should address investment goals, experience, fees, liquidity, and risk tolerance without implying guaranteed returns or universal suitability. Affiliates should join Sovrn Commerce to verify Public's availability and approved targeting requirements before launching campaigns.

Suitable Affiliates

Peak Periods

Promotional Opportunities

• Create beginner-friendly investing guides and platform explainers tied to New Year's financial resolutions.
• Develop earnings-season educational content that explains investment risks without promising returns or encouraging excessive trading.
• Publish year-end financial checklists that distinguish investing objectives, fees, liquidity needs, and risk tolerance.
• Join Sovrn Commerce to check whether Public is currently available to your account and review any approved campaigns. Public's current participation, affiliate-exclusive promotions, and seasonal commission incentives could not be independently verified.
• Promote account-opening incentives only when their current terms are confirmed, clearly explaining eligibility, qualifying actions, deadlines, and limitations. Do not describe an offer as exclusive to Sovrn unless explicitly documented.

Key Rules

• These recommendations assume Public refers to the U.S. investing platform. A different retailer using the Public name would require different seasonal and compliance guidance.
• Join Sovrn Commerce to verify Public's merchant availability and review the applicable terms before publishing monetized links. Immediate access to Public, automatic approval, and an exclusive Public–Sovrn partnership cannot be confirmed.
• Follow the merchant-specific terms available through Sovrn Commerce and Sovrn's publisher policies. Public-specific permissions and restrictions have not been independently verified.
• Clearly and conspicuously disclose affiliate compensation near promotional content and links, following applicable advertising disclosure requirements.
• Present financial information accurately and fairly. Explain material risks, fees, eligibility conditions, and offer limitations, and avoid guaranteed-return or risk-free-investing claims.
• Verify current product availability, pricing, incentives, and required disclosures against approved materials before publication. Do not imply that every product or account-opening action earns a commission.
• Use only authorized brand assets and approved promotional claims. Confirm whether financial-services advertising requirements, geographic limitations, or merchant review requirements apply to your content.
• Observe applicable privacy and consent requirements when using affiliate tracking, analytics, email marketing, or audience data.

Restricted Methods

• Do not use misleading performance claims, fabricated testimonials, unsupported investment recommendations, or language suggesting guaranteed profits.
• Do not use trademark bidding, branded search advertising, direct linking from paid advertisements, or Public-branded domains unless the applicable Sovrn Commerce merchant terms expressly permit the method.
• Do not assume social media, email, coupon, cashback, incentivized traffic, or other promotional channels are authorized. Confirm permissions in Sovrn Commerce before using them.
• Do not use spam, cookie stuffing, forced redirects, fabricated account registrations, self-referrals, or other deceptive attribution practices.
• Do not advertise expired, unverified, or unauthorized incentives, or omit material funding, holding-period, eligibility, or withdrawal conditions.
• Do not imply that Public or Sovrn endorses your financial advice, or present yourself as an official representative without authorization.