
Grubhub
Affiliate program on Sovrn Commerce
- Avg. commission
- Varies
- Cookie window
- See terms
- Cost to join
- Free
Grubhub was founded in Chicago in 2004 to help consumers discover local restaurants and order food online. It merged with Seamless in 2013 and became a publicly traded company in 2014. Just Eat Takeaway.com acquired Grubhub in 2021, and Wonder completed its acquisition of Grubhub in January 2025. Grubhub remains a U.S. food-ordering and delivery marketplace serving consumers, restaurants, businesses, and college campuses.
Commission rates and terms
Sign up free to see Grubhub's full rate card, cookie window and tracking links.
About Grubhub
History
Grubhub was founded in Chicago in 2004 to help consumers discover local restaurants and order food online. It merged with Seamless in 2013 and became a publicly traded company in 2014. Just Eat Takeaway.com acquired Grubhub in 2021, and Wonder completed its acquisition of Grubhub in January 2025. Grubhub remains a U.S. food-ordering and delivery marketplace serving consumers, restaurants, businesses, and college campuses.
Product Types
Grubhub offers online and mobile ordering for restaurant delivery and pickup, alongside grocery, convenience, and other retail delivery options in participating markets. Additional offerings include the Grubhub+ membership, corporate meal-ordering services, and campus dining programs. Restaurant selection, delivery coverage, membership benefits, fees, and minimum-order requirements vary by location and offer.
Target Audience
Grubhub primarily serves U.S. consumers seeking convenient access to restaurant meals, including busy professionals, students, families, and people ordering for groups. Its corporate services appeal to employers coordinating employee meals, while its campus services support participating college communities. For affiliate marketers, relevant audiences include local dining readers, college lifestyle followers, workplace meal planners, and convenience-focused shoppers.
Unique Selling Points
Grubhub combines local restaurant discovery, delivery and pickup ordering, order tracking, and eligible membership savings in one platform. Its mix of independent restaurants and national chains, together with corporate and campus ordering services, supports multiple dining occasions. Affiliate marketers interested in promoting Grubhub should join Sovrn Commerce to check current merchant availability and applicable terms. Sovrn offers a convenient account for accessing thousands of merchants, but Grubhub's current participation, immediate access, commission rates, and promotional eligibility could not be independently verified for this description.
Grubhub Affiliate Program
Commission Structure
Grubhub's current commission rates and qualifying conversion rules through Sovrn Commerce could not be independently verified. Do not assume that every food order, returning customer, or Grubhub+ subscription earns a commission. Join Sovrn Commerce and check Grubhub's merchant listing, if available, for the applicable payout, eligible customer actions, geographic restrictions, and validation requirements before publishing earning claims.
Cookie Duration
A current Grubhub-specific cookie duration through Sovrn Commerce could not be verified. Check the merchant terms available in your Sovrn account for the attribution window and any tracking limitations; do not assume a 30-day or 60-day duration.
Special Features
- Availability caveat: A current Grubhub–Sovrn partnership, immediate merchant access, and account eligibility could not be independently confirmed. Signing up for Sovrn Commerce provides access to its platform, but does not guarantee approval or monetization for a particular merchant.
- Promotional opportunities: Restaurant offers and Grubhub+ benefits may provide useful editorial angles, but no current Sovrn-exclusive Grubhub promotion or commission boost could be verified. Confirm offer eligibility, expiration dates, and affiliate qualification before promotion.
- Tracking considerations: Confirm whether app purchases, mobile handoffs, pickup orders, existing customers, and subscription enrollments qualify under the current Sovrn merchant terms.
- Promotion rules: Review the applicable Sovrn and merchant terms before using paid search, trademark keywords, coupon listings, email, or social media. Grubhub-specific permissions and restrictions could not be verified.
- Compliance: Clearly disclose affiliate relationships and accurately describe delivery fees, service fees, order minimums, geographic availability, and subscription conditions. Do not imply that publicly available customer offers are affiliate-exclusive.
- Getting access: Join Sovrn Commerce to check Grubhub's current availability and review its live commercial terms alongside other merchant opportunities.
Product Categories
Main Categories
Popular Products
Unique Products
Grubhub connects customers with participating local restaurants and national chains rather than selling its own food products. Distinctive offerings include Grubhub+ membership benefits on eligible orders, corporate meal programs, and campus dining integrations at participating institutions. Restaurant selection, delivery coverage, fees, and membership benefits vary by location and eligibility. These offerings are content opportunities, not a confirmed list of commissionable categories; verify eligible transactions and current merchant availability through Sovrn Commerce.
Marketing Tips
Content Ideas
- Publish neighborhood-specific takeout and delivery guides featuring restaurants available on Grubhub. Explain that restaurant selection, delivery coverage, fees, and estimated arrival times depend on the customer's location.
- Create occasion-based content such as game-day food ideas, family dinner shortcuts, office lunches, and late-night study meals. Feature relevant Grubhub ordering options without promising availability or delivery times.
- Develop practical comparisons of delivery and pickup, explaining how customers can evaluate menu prices, service fees, delivery fees, taxes, and tips before ordering.
- Explain Grubhub+ benefits using current, verified terms. Distinguish eligible-order benefits from charges that may still apply, and do not imply that subscription purchases qualify for affiliate commissions unless confirmed in Sovrn Commerce.
Promotional Strategies
- Use Sovrn Commerce as your affiliate access point: join Sovrn to explore Grubhub availability alongside thousands of other merchants. Confirm that Grubhub is currently available for your account, audience, and promotional channel before publishing monetized links.
- Place approved Sovrn Commerce links within high-intent content, such as local restaurant roundups and meal-planning articles, using clear calls to action such as 'Check restaurants available near you.'
- Plan campaigns around likely ordering occasions, including major sporting events, busy holidays, back-to-school periods, and weekends. Treat these as editorial opportunities rather than guaranteed Grubhub sales peaks.
- Promote discounts or affiliate incentives only when their current terms are verified through Sovrn Commerce or approved merchant materials. State expiration dates, minimum spends, geographic limits, and new-customer requirements where applicable.
- Use social media, newsletters, and paid distribution only when permitted by the applicable Sovrn Commerce and Grubhub terms. Do not assume that approval for a website also authorizes every other channel.
Best Practices
- Verify Grubhub's current availability, commission structure, qualifying actions, attribution window, and restrictions in Sovrn Commerce before launching. Current Grubhub-specific rates, cookie duration, and exclusive promotions are not independently verified here.
- Add clear, conspicuous affiliate disclosures near recommendations and links. For example: 'I may earn a commission if you order through these links.' Follow applicable advertising rules and platform disclosure requirements.
- Avoid unsupported claims about free delivery, guaranteed savings, exclusive offers, or guaranteed delivery times. Explain that benefits and promotions may require eligible restaurants, minimum order values, or other conditions.
- Do not use trademark bidding, brand-impersonating accounts, unsolicited messages, unauthorized coupon codes, or incentives unless explicitly permitted by the applicable terms available through Sovrn Commerce.
- Use Sovrn Commerce reporting to evaluate clicks, attributed conversions, and approved earnings where available. Allow for reporting delays, attribution limitations, cancellations, and adjustments rather than treating every click or order as payable.
- Review location-sensitive content and promotional terms regularly. Remove expired offers and ensure each affiliate link leads to a relevant, supported destination.
Target Audience
Ideal Customer
U.S. consumers seeking convenient restaurant delivery or pickup, particularly busy professionals, college students, families, and people coordinating meals for groups. Their priorities often include saving time, exploring nearby restaurants, comparing cuisine options, and finding relevant offers. Frequent eligible users may also be interested in Grubhub+ membership benefits. Office administrators and workplace teams are a separate audience for corporate meal services. Affiliate campaigns should focus on locations with participating restaurants and delivery coverage. Publishers interested in monetizing this audience can join Sovrn Commerce to access its merchant discovery and monetization tools, then confirm Grubhub availability, eligibility, and current terms in their account.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Publish game-day meal guides featuring locally available pizza, wings, and other shareable restaurant options.
- Create student meal-planning and busy-weeknight dining content, clearly explaining applicable delivery fees, service fees, order minimums, and offer conditions.
- Discuss Grubhub+ benefits only after verifying current membership terms, participating restaurants, and eligibility; do not imply that membership eliminates every fee.
- Join Sovrn Commerce to explore Grubhub availability and current merchant terms alongside thousands of other merchants. Merchant access and monetization remain subject to eligibility and approval.
- Confirm any seasonal discount, affiliate-exclusive offer, or commission increase in Sovrn Commerce before publishing. No current Grubhub-specific affiliate promotion has been independently verified for this response.
Compliance and Policies
Key Rules
- Use Sovrn Commerce as the access point for this affiliate opportunity. Confirm that Grubhub is currently available for your account, audience geography, and promotional channel before creating monetized content; an active Grubhub–Sovrn partnership has not been independently verified for this response.
- Review the current Grubhub merchant terms available through Sovrn Commerce before promotion. Commission rates, qualifying customer actions, attribution windows, exclusions, and validation requirements should not be assumed.
- Place clear, conspicuous affiliate disclosures near recommendations and links, following applicable advertising laws and platform requirements.
- Describe prices, restaurant participation, delivery coverage, fees, membership benefits, and discounts accurately. State material offer conditions and avoid guaranteeing delivery times.
- Use only authorized brand assets and approved promotional claims. Do not imply that your publication is Grubhub or that Grubhub endorses your content.
- Follow applicable privacy and consent requirements when using tracking technologies or collecting customer information.
Restricted Methods
- Do not assume trademark bidding, branded search advertising, or direct linking from paid advertisements is permitted. Verify the applicable permissions in Sovrn Commerce before running campaigns.
- Do not distribute unverified, expired, private, or unauthorized coupon codes, or describe a public offer as affiliate-exclusive without confirmation.
- Avoid unsolicited marketing, misleading redirects, forced clicks, cookie stuffing, fabricated transactions, and other deceptive attribution practices.
- Do not assume incentivized traffic, cashback, self-referrals, or coupon-site promotion qualifies for commission; confirm the applicable Grubhub terms through Sovrn Commerce.
- Confirm permission for social media, email, SMS, browser extensions, and other intended promotional channels before use. These are areas to verify, not independently confirmed Grubhub-specific prohibitions.
Frequently Asked Questions
How do I join Grubhub's affiliate program?
Sign up for a Sovrn Commerce account to access its merchant marketplace and thousands of retailers. Check Grubhub's current availability and eligibility requirements within Sovrn before promoting it; participation and immediate access to this specific merchant cannot be confirmed here.
What commission rates does Grubhub offer?
A current Grubhub commission rate through Sovrn Commerce could not be verified. Join Sovrn Commerce and check Grubhub's merchant listing for any available payout rates, qualifying actions, customer eligibility requirements, and exclusions. Do not assume every order earns a commission.
How often does Grubhub pay commissions through Sovrn?
For eligible Grubhub earnings generated through Sovrn Commerce, payments are governed by Sovrn's applicable payment terms, including transaction approval, payment thresholds, and account requirements. Join Sovrn Commerce to review the current schedule and terms; a Grubhub-specific payment timetable could not be verified.
What is Grubhub's cookie duration?
A current Grubhub cookie duration through Sovrn Commerce could not be verified. Join Sovrn Commerce and consult the available merchant terms or Sovrn support for the attribution window and qualifying conversion rules before planning campaigns.
Can I promote Grubhub on social media?
Social media promotion depends on Grubhub's current merchant terms and Sovrn's publisher policies; permission should not be assumed. Join Sovrn Commerce to confirm whether your platforms and promotional methods are eligible. Clearly disclose affiliate relationships and verify any restrictions on paid advertising, trademark use, and promotional codes.
What promotional materials does Grubhub provide?
Join through Sovrn Commerce to check Grubhub's current availability and any supported promotional materials. Sovrn offers affiliate-link monetization and reporting tools, but Grubhub-specific banners, product feeds, and other creative assets should be confirmed in your account rather than assumed.
Are there any restrictions on how I can promote Grubhub?
Join through Sovrn Commerce and review the applicable Grubhub merchant terms before promoting. Confirm whether paid search, trademark bidding, coupon distribution, email marketing, and social media placements are permitted. Clearly disclose affiliate relationships and avoid misleading claims or unauthorized promotional codes. Current Grubhub-specific restrictions have not been independently verified.
How do I track my performance with Grubhub?
Join through Sovrn Commerce and use Sovrn's reporting tools to monitor available click, transaction, and earnings data for eligible Grubhub links. Reporting availability and timing depend on merchant tracking and transaction validation; do not assume conversions appear in real time. Check your Sovrn account for available reporting filters and API access.
Does Grubhub offer exclusive deals for affiliates?
No current Grubhub-exclusive affiliate deals or commission boosts have been verified. Join through Sovrn Commerce to check Grubhub's availability, current offers, and applicable earning terms. Distinguish public customer promotions from affiliate-exclusive offers, and confirm eligibility, expiration dates, and commissionability before publishing.
What support is available for Grubhub affiliates?
Join through Sovrn Commerce to access Sovrn's help resources and available publisher support for affiliate links, reporting, and account questions. Ask Sovrn to confirm Grubhub's current merchant availability and any merchant-specific requirements. Dedicated account management or specialized optimization support may depend on your account and is not guaranteed.
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