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7 For All Mankind is the world's premiere premium denim brand. Launched in 2000, the brand quickly earned critical acclaim for its fits, fabrics & finishes after gracing the backsides of celebrities and tastemakers. Recognized and celebrated around the globe, we are the symbol of the effortless, sexy sophistication of California style. Today we create a full range of denim lifestyle products including sportswear, footwear, eyewear, handbags, belts and kids that complement our core business.