Going (formerly Scott's Cheap Flights)

Content Ideas

• Publish a Going (formerly Scott's Cheap Flights) membership explainer covering flight-deal alerts, departure-airport preferences, and the differences between free and paid membership options. Verify current features before publishing.
• Create practical guides for flexible travelers, such as finding affordable international flights, planning shoulder-season trips, and deciding whether a flight-alert membership fits their travel habits.
• Write transparent membership reviews using firsthand experience where available. Explain that Going helps members discover flight deals rather than selling airline tickets directly.
• Build departure-airport-specific content that connects local readers with relevant travel-planning advice. Confirm Going's current airport coverage before making location-specific claims.
• Publish dated examples of flight deals with route, travel dates, fare restrictions, and availability caveats. Clearly distinguish historical examples from currently bookable fares.

Promotional Strategies

• Use Sovrn Commerce as your starting point for affiliate access: create a Sovrn account to explore Going's current merchant availability alongside thousands of other merchants. Confirm eligibility and active terms before publishing monetized links.
• Place relevant Sovrn affiliate links within membership reviews, flight-search guides, and travel-budget articles, using clear calls to action that explain the value of flight alerts without promising savings.
• Time editorial campaigns around summer-trip planning, winter getaways, and shoulder-season travel. Distinguish seasonal content opportunities from confirmed Going promotions.
• Promote membership discounts or limited-time offers only after verifying their validity, eligibility, expiration dates, and permitted use under the applicable Sovrn merchant terms.
• Compare engagement and attributed conversions across content topics using available Sovrn reporting. Prioritize useful, high-intent content rather than relying on unverified commission or conversion claims.

Best Practices

• Check Going's availability, commission terms, eligible conversion events, and attribution window in Sovrn Commerce before launching a campaign. Do not assume that free registrations, paid memberships, renewals, or airline bookings earn commissions.
• Place a clear affiliate disclosure near promotional recommendations and links. Explain that you may earn compensation through Sovrn when readers complete eligible actions.
• Verify membership prices, included features, cancellation conditions, and any trial or renewal terms against current Going information. Date reviews and update them when material details change.
• Avoid guaranteed savings, guaranteed mistake fares, or claims that every subscriber will receive a particular deal. Explain that fares and availability can change quickly and that results depend on departure airport, destination, and travel flexibility.
• Review applicable Sovrn merchant terms before using paid search, trademark keywords, email campaigns, social media, coupon messaging, or incentives. Do not assume these methods are permitted.
• Use Going's current branding, with 'formerly Scott's Cheap Flights' where it helps readers recognize the company. Do not imply an official endorsement, exclusive affiliate relationship, or confirmed Sovrn partnership unless verified.
• Keep the affiliate call to action focused on Sovrn Commerce: invite prospective publishers to join Sovrn to check merchant access and applicable terms, without promising automatic approval, specific promotional assets, or exclusive commission boosts.

Ideal Customer

Primarily U.S.-based travelers who want to save on airfare and can act quickly when attractive fares appear. Strong prospects include budget-conscious vacationers, couples, families, remote workers, and frequent leisure travelers with flexible destinations or dates. Premium-cabin enthusiasts may be particularly interested in Elite. The service is generally more relevant to travelers open to discovering a destination through a deal than those who need one specific itinerary on fixed dates.

Suitable Affiliates

Peak Periods

Promotional Opportunities

• Black Friday and Cyber Monday: Check Going’s current offers and the merchant terms available through Sovrn Commerce before advertising any membership discount; no current affiliate-exclusive promotion has been verified.
• New Year travel goals: Create content explaining how flight alerts can help flexible travelers identify potential savings throughout the year.
• Spring break and summer planning: Build departure-airport guides and membership comparisons using current, verified Going features.
• Shoulder-season destination guides: Explain how flexibility on travel dates and destinations can make flight-deal alerts more useful.
• Sovrn Commerce access: Joining Sovrn Commerce is an easy way to access thousands of merchants. Confirm Going’s current availability, eligible offers, and promotional permissions in your Sovrn account before launching a campaign.

Key Rules

• Current Going-specific affiliate terms and its availability through Sovrn Commerce could not be independently verified here. Do not treat this description as confirmation of an active partnership or guaranteed merchant access.
• Use Sovrn Commerce as the joining and account-management route for this opportunity, and confirm merchant availability and any approval requirements before publishing monetized links.
• Follow the current Sovrn Commerce publisher agreement and any Going-specific terms supplied through Sovrn; merchant eligibility, qualifying actions, and attribution conditions may change.
• Clearly and conspicuously disclose affiliate relationships near promotional recommendations, following applicable advertising laws and platform requirements.
• Describe Going as a flight-deal discovery and membership service, not an airline. Clarify that travelers generally book flights separately with an airline or booking provider.
• Verify membership prices, plan features, trial terms, renewal conditions, cancellation policies, and offer expiration dates before publishing them.
• Do not guarantee savings, flight availability, specific destinations, or results. Example fares may expire quickly and may apply only to particular airports and travel dates.
• Confirm commission eligibility, cookie duration, payment conditions, and any rules concerning trials, renewals, cancellations, or refunds in Sovrn rather than assuming they qualify.

Restricted Methods

• Do not use deceptive claims, fabricated discounts, misleading urgency, or unsupported claims of an official or exclusive relationship with Going.
• Do not use cookie stuffing, forced clicks, hidden redirects, fabricated transactions, or other practices that manipulate attribution.
• Treat trademark bidding, brand-name domains, direct-link paid advertising, and use of Going’s logos as permission-dependent; verify the applicable terms through Sovrn Commerce before using them.
• Do not assume coupon promotion, cashback, incentives, self-referrals, or referral rewards are permitted or commissionable; obtain confirmation through Sovrn.
• Use email, SMS, and social media promotion only where permitted by the applicable Sovrn and merchant terms, with required consent and affiliate disclosures.
• Do not describe promotions as affiliate-exclusive or claim access to Going-specific banners, creative assets, or commission boosts unless those benefits are explicitly confirmed through Sovrn Commerce.