AETHER Apparel

We’re excited to work with you on Martha.com, Martha Stewart’s new direct-to-consumer online shop of housewares, kitchen goods, culinary finds, organization solutions, pet staples, and more. Together, we’ll help empower consumers to make more beautiful, functional, and meaningful choices by spotlighting innovative, high-quality products with superior function. Get ready to elevate the everyday and celebrate special occasions with the best-in-class brands Martha uses in her own homes, and be sure to check back monthly for promos, new arrivals, and lots of other exciting launches.

We’re H_llo Friend, and we’ve created a new kind of everyday essential with our innovative, fashionable, and environmentally friendly Ultra Mask 1.0. Our reusable masks are designed and developed in Los Angeles, California and manufactured from recycled fabric with sustainability and waste reduction in mind. Consumers spent an estimated $7.24 billion on masks in 2020, and demand is high for masks that are more comfortable, highly effective, and environmentally friendly. That’s why we created the H_llo Friend Ultra Mask 1.0 and our custom FilterTech® liners. The Ultra Mask 1.0 is crafted with 100% recycled polyester knit fabric, and our custom FilterTech® liners offer industry-leading 5-layer filtration and are manufactured in FDA-registered facilities. Above all else, our customers love our products because they look great, are sustainable, offer industry-leading protection, and can be worn comfortably for extended periods.

Hailing from Sydney, Australia, Papinelle is a sleepwear and lifestyle brand designed for women who value the ritual of relaxation. Each Papinelle piece is designed with a simple goal; to create beautiful sleepwear, ethically made from the softest natural fabrics. With an extensive, ethically-developed range offering comfy PJ sets, soft robes and cozy loungewear—Renae and Nicole are committed to producing pieces that make women feel beautiful at every hour of the day. Using pure silks and organic cottons, soft hues and feminine cuts—Papinelle is the sleepwear that you’ll never want to take off.

Mahahome.com is one of the UK’s leading online homeware retailer. We specialise in providing high quality homeware from top brands, for every room at affordable prices.