vapoholic.co.uk

Content Ideas

• I can help with compliance-focused, non-promotional information, but not affiliate marketing content or strategies intended to increase sales of vaping products.
• Create an impartial guide explaining nicotine addiction, vaping risks, and the distinction between independently verified health information and retailer claims.
• Publish an explanation of affiliate disclosures and how commercial relationships can influence product coverage.

Promotional Strategies

• Rather than sales tactics, review applicable UK advertising restrictions before publishing any vaping-related commercial content.
• Do not assume that availability through Sovrn Commerce makes a product, placement, or promotional method legally permissible.
• Verify the retailer's current availability and applicable terms directly with Sovrn Commerce; its participation, commission rates, and promotional permissions have not been verified here.

Best Practices

• Never target minors or use youth-oriented imagery, language, personalities, or placements for vaping-related content.
• Clearly disclose affiliate relationships and avoid unsupported health, safety, or smoking-cessation claims.
• Obtain qualified compliance advice about applicable ASA/CAP rules, UK vaping legislation, and platform policies before publishing; age restrictions alone do not make otherwise prohibited advertising permissible.

Ideal Customer

The retailer serves adults of legal purchasing age who use vaping products, including existing adult vapers seeking e-liquids, refillable devices and replacement components. Vaping products are not intended for minors, and nicotine is addictive. Specific customer demographics have not been independently verified.

Peak Periods

Promotional Opportunities

• If Vapoholic is available to your account through Sovrn Commerce, use the merchant listing to confirm eligible offers, commission terms and permitted promotional methods before publishing. Joining Sovrn Commerce provides access to tools for working with thousands of merchants, subject to merchant availability and publisher eligibility.
• Cover verified multibuy offers, bundles or clearance pricing only where the products and promotional channel are legally permitted. Clearly state expiry dates, exclusions and any minimum purchase requirements.
• No current Vapoholic-specific affiliate bonuses, exclusive discount codes or seasonal commission increases through Sovrn Commerce have been verified. Do not advertise these benefits without confirmation in the applicable merchant terms.
• Treat seasonal themes as editorial planning ideas rather than confirmed Vapoholic campaigns. Avoid youth-oriented imagery, confectionery-style creative or messaging that encourages non-smokers to start vaping.

Key Rules

• Vapoholic's current availability and partnership terms through Sovrn Commerce have not been independently verified. Join through Sovrn Commerce and confirm that the merchant is available and your promotional property is eligible before creating affiliate campaigns.
• UK rules restrict advertising of unlicensed nicotine-containing e-cigarettes and refill containers across many online and electronic channels. Affiliate content can constitute advertising; an adult audience or affiliate disclosure does not, by itself, make a prohibited promotion permissible.
• Assess each product, placement and audience against applicable UK advertising rules, including the CAP Code and the Tobacco and Related Products Regulations 2016, as amended. Obtain qualified compliance advice where necessary.
• Target only adults aged 18 or over. Marketing must not particularly appeal to under-18s; applicable CAP rules also prohibit directing e-cigarette advertising at under-18s and generally require people shown using these products or playing a significant role to be, and appear to be, at least 25.
• Clearly disclose the commercial nature of affiliate content before engagement, using a prominent advertising disclosure where required. Comply with applicable privacy, tracking-consent and data-protection obligations.
• Do not claim vaping is harmless or risk-free, or make smoking-cessation or other medicinal claims for products without the required authorisation.
• The UK ban on selling or supplying single-use vapes took effect on 1 June 2025. Do not promote prohibited single-use products to UK customers, and verify that any reusable products being featured meet applicable requirements.
• Confirm current Vapoholic-specific restrictions, eligible products, attribution terms and commission exclusions through Sovrn Commerce. General industry practices should not be presented as verified merchant policies.

Restricted Methods

• Do not use paid search, paid social, influencer placements, promotional emails or other electronic advertising for restricted nicotine products where UK law prohibits that advertising. Permission from a merchant or platform does not override legal restrictions.
• Do not target minors, use youth-oriented placements or creative, or present vaping as attractive to children or non-smokers.
• Do not use unsupported health claims, misleading savings claims, fabricated reviews, false scarcity or unverified affiliate-exclusive offers.
• Do not assume trademark bidding, direct linking in paid advertisements, coupon distribution, cashback, incentivised traffic or email promotion is permitted. Obtain confirmation of the applicable Vapoholic terms through Sovrn Commerce, alongside any required legal and platform permissions.
• Do not use cookie stuffing, forced clicks, deceptive redirects, unsolicited messages or other manipulative attribution practices.
• Do not assume organic posts, product comparisons or editorial-looking affiliate articles are exempt from advertising restrictions. Assess their commercial purpose, product coverage and distribution before publication.