- Avg. commission
- Varies
- Cookie window
- See terms
- Cost to join
- Free
Dollar General is proud to be America's neighborhood general store. We make shopping easy and affordable with more than 12,500 convenient, easy-to-shop stores in 43 states delivering everyday low prices on name-brand products that are frequently used and replenished, such as food, snacks, health and beauty aids, as well as cleaning supplies, family apparel, housewares and seasonal items
Commission rates and terms
Sign up free to see Dollar General's full rate card, cookie window and tracking links.
About Dollar General
History
Dollar General Corporation, founded in 1939, is a leading American chain of variety stores. With over 17,000 locations across the United States, Dollar General offers a wide range of products at affordable prices, catering to budget-conscious consumers.
Product Types
Dollar General provides a diverse selection of products, including household essentials, groceries, health and beauty items, apparel, seasonal goods, and more.
Target Audience
The primary customers are individuals and families seeking value and convenience in their shopping experience, particularly in rural and suburban areas.
Unique Selling Points
Dollar General stands out by offering a broad assortment of everyday items at low prices, with stores conveniently located to serve communities without easy access to larger retailers.
Dollar General Affiliate Program
Commission Structure
Specific commission rates for Dollar General's affiliate program through Sovrn Commerce are not publicly disclosed. Affiliates can view detailed commission information in their Sovrn dashboard upon joining the program.
Cookie Duration
The cookie duration for Dollar General's affiliate program is not specified in the available information. Affiliates can find this detail in their Sovrn dashboard after enrollment.
Special Features
- Comprehensive reporting tools provided by Sovrn Commerce
- Support for various promotional methods, including website content and social media
Product Categories
Main Categories
Popular Products
Unique Products
Dollar General offers exclusive private-label brands that provide quality products at even lower prices, distinguishing them from competitors.
Marketing Tips
Content Ideas
- Budget-friendly shopping guides featuring Dollar General products
- DIY projects using items from Dollar General
- Seasonal promotions and holiday-themed content
Promotional Strategies
- Highlighting weekly deals and discounts
- Creating comparison content showcasing savings at Dollar General
- Utilizing social media platforms to share promotions and product highlights
Best Practices
- Regularly updating content to reflect current promotions
- Ensuring affiliate links are correctly implemented and trackable
- Complying with Dollar General's brand guidelines and Sovrn Commerce's policies
Target Audience
Ideal Customer
Individuals and families looking for affordable everyday products, particularly in rural and suburban communities where access to large retailers may be limited.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Promoting holiday decorations and gifts during the festive season
- Highlighting school supplies and apparel during back-to-school months
- Featuring cleaning products and home organization items in spring
Compliance and Policies
Key Rules
- Affiliates must adhere to Dollar General's brand guidelines
- Promotional content should not misrepresent products or pricing
- Affiliates must comply with Sovrn Commerce's terms of service
Restricted Methods
- Use of unauthorized coupon codes
- Bidding on Dollar General's branded keywords in paid search campaigns
- Engaging in misleading or deceptive advertising practices
Frequently Asked Questions
How do I join Dollar General's affiliate program?
You can join Dollar General's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Dollar General in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Dollar General offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Dollar General in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Dollar General pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Dollar General's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Dollar General on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Dollar General's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Dollar General provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Dollar General?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Dollar General?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Dollar General campaigns effectively.
Does Dollar General offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Dollar General's latest affiliate-exclusive opportunities.
What support is available for Dollar General affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Similar programs
DollarDays
DollarDays is a premier online wholesale distributor and closeout company that is the secret weapon of small businesses, nonprofits, and every day consumers looking for insider access to the same kind of buying power typically available only to large enterprises. DollarDays offers over 265,000 high quality goods at wholesale and bulk prices. Our wholesale products are sold in one piece, by the single case or in bulk. The minimum order of our wholesale products is only a case, giving small businesses the opportunity to quickly turn merchandise, rather than tying up their money in inventory.
Coupons
Coupons.com is the undisputed leader in providing deal-seeking consumers with the best printable coupons. We work with well-known brands such as General Mills, Kimberly-Clark, Johnson & Johnson, and Unilever to create and advertise highly desirable coupons. Our categories include food, personal care, household, and many more!
Walmart
Walmart is the largest provider of home and lifestyle goods. Walmart sells products at a sale price compared to other retailers and carries a broad range of products such as consumer electronics, food and beverage, men and women’s apparel, home furnishings, athletic equipment, etc. Walmart’s signature idea focuses on saving money to live better, which is appealing to a large consumer base. Affiliate traffic accepted from Canada and USA. Cookie length is 3 days.
AutomotiveEducation
6 Dollar Shirts
Fashion
GAP
The Gap, Inc., commonly known as Gap Inc. or Gap, is an American multinational clothing and accessories retailer. Gap Inc. is a leading global retailer offering clothing, accessories and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites.
Fashion
GlobalTestMarket
Software & Services