The ONE Music Group

In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike to be a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city – urban environments that are more mindful of us and the way we want to move and more sustainable for all its inhabitants. We’re on a mission to power riders to map their own paths, and those of the cities they live in, through mindful movement that benefits all.