economictimes.indiatimes.com

Content Ideas

• Create an ET Prime subscription review covering its business analysis, premium reporting, intended readership, and current subscription options. Verify which subscriptions, if any, are eligible for commissions through Sovrn Commerce before publishing.
• Develop reading guides for Indian business professionals, entrepreneurs, and market followers, showing how The Economic Times fits into a daily news routine. Clearly distinguish free articles from paid content.
• Publish timely explainers around India's Union Budget, corporate earnings seasons, and major economic policy announcements, using original commentary to demonstrate the value of informed business reporting.
• Compare subscription features, pricing, and reader use cases using verified information. Avoid describing particular products as affiliate-eligible unless confirmed through Sovrn Commerce.

Promotional Strategies

• Join Sovrn Commerce to explore access to thousands of merchants and check whether economictimes.indiatimes.com is currently available for your account, audience location, and promotional channel. A current partnership or immediate merchant access cannot be confirmed here.
• If the merchant is available through Sovrn Commerce, place approved affiliate links within relevant subscription reviews, business reading lists, and educational articles rather than unrelated promotional content.
• Align campaigns with heightened interest around India's Union Budget and quarterly earnings announcements. Treat these as editorial opportunities, not confirmed merchant sale periods.
• Promote subscription discounts or affiliate-exclusive offers only after verifying their availability, expiration dates, eligibility requirements, and applicable terms through Sovrn Commerce.
• Use newsletters and social posts only where permitted by the applicable Sovrn Commerce and merchant terms, with clear affiliate disclosures alongside promotional recommendations.

Best Practices

• Confirm current merchant availability, eligible landing pages, commission rates, attribution windows, geographic restrictions, and qualifying conversion events through Sovrn Commerce before launching a campaign. These details are not verified here.
• Disclose that you may earn a commission from qualifying purchases, and follow applicable advertising disclosure requirements for your audience.
• Keep subscription prices, introductory offers, renewal charges, cancellation information, and feature comparisons accurate and dated.
• Do not promise investment returns or portray a news subscription as personalized financial advice. Keep subscription recommendations separate from securities recommendations.
• Use original summaries and commentary rather than reproducing copyrighted articles or paywalled material without permission.
• Check the applicable terms before using paid search, trademark keywords, coupons, email promotions, or incentivized traffic; do not assume these methods are authorized.
• Use available Sovrn Commerce reporting to evaluate clicks, attributed conversions, and earnings. Allow for reporting delays, reversals, and attribution limitations rather than assuming every click or subscription earns a commission.

Ideal Customer

English-reading professionals, entrepreneurs, business owners, executives, finance practitioners and individual investors seeking reporting on Indian businesses, markets and economic policy. Readers may be based in India or follow the Indian economy internationally. Potential premium subscribers value detailed analysis, company insights and reporting that supports professional knowledge and financial literacy. Publishers interested in monetizing relevant recommendations should join Sovrn Commerce to explore this merchant's availability alongside thousands of other merchants; access and earning eligibility depend on current merchant terms.

Suitable Affiliates

Peak Periods

Promotional Opportunities

• Publish Budget explainers and reading guides that introduce relevant Economic Times coverage and, where appropriate, its paid subscription offering.
• Create earnings-season research guides for investors, clearly distinguishing editorial analysis from personalized investment advice.
• Develop financial year-end content for professionals seeking deeper coverage of taxation, business, and economic trends.
• Use subscription discounts or seasonal offers only after verifying their current availability and affiliate eligibility through Sovrn Commerce. No current merchant-specific affiliate promotions or commission boosts have been verified.
• Join Sovrn Commerce to explore access to this merchant and thousands of others; confirm that economictimes.indiatimes.com is currently available and eligible for your account before planning monetized campaigns.

Key Rules

• A current affiliate partnership between economictimes.indiatimes.com and Sovrn Commerce has not been independently verified. Merchant availability, eligible destinations, and monetization terms should be confirmed within Sovrn before publishing affiliate links.
• Join through Sovrn Commerce to check available merchant access and applicable terms. Access to a particular merchant, approval, and commission eligibility should not be assumed to be immediate or guaranteed.
• Clearly and conspicuously disclose affiliate relationships near monetized recommendations, following applicable advertising requirements, including relevant Indian disclosure standards when targeting Indian audiences.
• Confirm whether a specific subscription, landing page, customer location, and transaction type qualify for compensation through Sovrn Commerce. Do not assume that all Economic Times content or services are commissionable.
• Use accurate subscription prices, billing periods, renewal terms, cancellation conditions, and offer expiry dates. Do not advertise unverified savings, exclusive promotions, or guaranteed earnings.
• Respect copyright and subscription access controls. Summarize reporting in original language rather than reproducing protected articles, charts, or paywalled material without permission.
• Treat these as general compliance recommendations, not verified merchant-specific contractual terms. Review the applicable Sovrn Commerce and merchant terms before launching campaigns.

Restricted Methods

• Do not use deceptive redirects, forced clicks, cookie stuffing, fabricated traffic, or misleading claims to generate affiliate activity.
• Do not imply that you are an official Economic Times representative or use its branding in ways that suggest an unauthorized endorsement.
• Do not assume paid search, trademark bidding, direct linking in advertisements, coupon promotion, incentivized traffic, email campaigns, or social media placements are permitted. Confirm each method under the applicable Sovrn Commerce terms before use.
• Do not circulate unauthorized coupon codes or describe publicly available subscription discounts as affiliate-exclusive without verification.
• Do not redistribute paywalled content, share subscription credentials, or promote methods of bypassing access controls.
• Do not promise investment returns or present a news subscription as a guarantee of profitable trading.