Lasta

In 1975, Trish McEvoy launched a beauty brand that's mission was simple: give women the tools they need to feel confident, powerful and happy. Dedicated to teaching women the Power of Makeup®, renowned makeup artist Trish McEvoy creates innovative products that take the guesswork out of beauty. What first began with creating mistake-proof makeup brushes has turned into a beauty empire, with her patented Makeup Planner® beauty organizer, as well as dermatologist-designed skin care and mood enhancing fragrances. Our customer's age ranges anywhere from 25-65+. Our most loyal customer is around the 50+ age range and they have been Trish fans for many many years.