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The Ready State

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Partner with The Ready State

The Ready State is a mobility and movement education company founded by physical therapist Dr. Kelly Starrett and Juliet Starrett. Originally known as MobilityWOD, which launched in 2010, the business evolved into The Ready State in 2019, broadening its focus from athletic mobility to helping people move better in training and everyday life. Its approach draws on the founders' experience in physical therapy, coaching, and strength and conditioning.

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About The Ready State

History

The Ready State is a mobility and movement education company founded by physical therapist Dr. Kelly Starrett and Juliet Starrett. Originally known as MobilityWOD, which launched in 2010, the business evolved into The Ready State in 2019, broadening its focus from athletic mobility to helping people move better in training and everyday life. Its approach draws on the founders' experience in physical therapy, coaching, and strength and conditioning.

Product Types

The Ready State offers digital mobility and recovery programming, guided movement routines, educational courses, and training resources for individuals and fitness professionals. Its offering includes the Virtual Mobility Coach subscription and branded mobility tools and accessories. Current product availability, subscription options, and affiliate-eligible purchases should be verified before promotion.

Target Audience

The brand serves recreational exercisers, strength athletes, runners, fitness enthusiasts, coaches, and people seeking practical ways to improve mobility and maintain an active lifestyle. Its positioning appeals to customers who value expert-led instruction and structured movement practices, whether their goal is supporting athletic performance or moving more comfortably during daily activities.

Unique Selling Points

The Ready State combines Kelly Starrett's physical therapy and coaching background with approachable, repeatable mobility practices. Its distinctive offering brings guided routines, movement education, and mobility tools together around a consistent training philosophy. For publishers interested in promoting the brand through Sovrn Commerce, joining Sovrn is a straightforward way to access a platform serving thousands of merchants. However, The Ready State's current availability through Sovrn, any partnership status, and applicable affiliate terms could not be independently verified here; confirm its active merchant listing in Sovrn before creating affiliate campaigns.

The Ready State Affiliate Program

Commission Structure

Current commission rates for The Ready State through Sovrn Commerce could not be independently verified. Do not assume a fixed percentage, recurring subscription commissions, or identical rates across products. Join Sovrn Commerce to check whether The Ready State is currently available to your account and review any published commission rates, eligible purchases, and transaction approval terms.

Cookie Duration

A current cookie or attribution duration for The Ready State through Sovrn Commerce could not be verified. Check the merchant terms available in your Sovrn account before promoting; do not assume a 30-day or 60-day window.

Special Features

  • Availability caveat: A current affiliate partnership between The Ready State and Sovrn, immediate merchant access, and merchant-specific approval requirements could not be independently confirmed.
  • Promotions: No current affiliate-exclusive discounts, commission boosts, or special promotions for The Ready State through Sovrn could be verified. Confirm any offer in your Sovrn account before publishing it.
  • Subscription eligibility: Verify whether digital memberships, renewals, trials, courses, and physical products qualify for commissions; a subscription purchase does not automatically imply recurring affiliate earnings.
  • Rules and restrictions: Review the applicable Sovrn and merchant terms for paid search, trademark bidding, coupon distribution, email marketing, and social promotion. Merchant-specific permissions could not be verified.
  • Disclosure and claims: Clearly disclose affiliate relationships and avoid unsupported medical claims, guaranteed pain-relief promises, or claims that mobility content replaces professional medical care.
  • Tracking and payments: Attribution, transaction validation, reversals, reporting availability, and payment timing depend on applicable Sovrn terms and merchant conditions.

Product Categories

Main Categories

Digital mobility and movement trainingGuided recovery and self-care routinesMobility tools and soft-tissue recovery equipmentEducational courses for coaches and fitness professionalsBooks and movement education resources

Popular Products

The Ready State Virtual Mobility Coach membershipGuided mobility routines addressing specific body areas and movement needsMobility balls and soft-tissue recovery toolsMobility education and professional development coursesBooks by Kelly Starrett, including Becoming a Supple Leopard and, with Juliet Starrett, Built to Move

Unique Products

The Ready State's signature offering is its Virtual Mobility Coach, which brings Kelly Starrett's movement and mobility approach into guided digital routines. Its broader educational ecosystem connects mobility practice, recovery tools, and everyday movement habits. These are representative offerings, not a verified sales ranking or confirmation of commission eligibility. Affiliates should join Sovrn Commerce and check the merchant directory to confirm current availability, eligible products, and applicable terms before promoting The Ready State.

Marketing Tips

Content Ideas

  • Create educational articles and short videos about mobility routines for desk workers, runners, strength athletes, and active older adults, connecting relevant topics to The Ready State's mobility-focused offerings.
  • Publish an experience-based review of The Ready State's digital mobility training, explaining the format, time commitment, intended audience, and features you have personally verified.
  • Develop practical content around warm-up habits, post-workout mobility, and maintaining movement consistency. Clearly distinguish general fitness education from individualized medical advice.
  • Explain Kelly Starrett's approach to movement and mobility, accurately attributing his ideas and directing readers toward relevant The Ready State products or services.
  • Build seasonal editorial series around New Year's fitness habits, preparation for running events, and maintaining mobility during holiday travel.

Promotional Strategies

  • Join Sovrn Commerce to access its merchant discovery and monetization tools for thousands of retailers. Confirm The Ready State's current availability, your eligibility, and applicable terms in Sovrn before publishing monetized links.
  • If The Ready State is available to your Sovrn account, place Sovrn-generated affiliate links in relevant reviews, training-resource roundups, and educational content where readers are already evaluating mobility solutions.
  • Segment content by audience need, such as desk-work stiffness, strength-training mobility, or maintaining an active lifestyle, rather than using the same promotional message for every reader.
  • Promote discounts, trials, or seasonal offers only after confirming their current validity and affiliate eligibility through Sovrn and the merchant's published offer terms. Do not imply that exclusive deals or commission boosts are guaranteed.
  • Use Sovrn reporting to evaluate available click, conversion, and revenue data, then refine content placement and calls to action. Allow for transaction reporting and validation delays.

Best Practices

  • Confirm The Ready State's current Sovrn availability, commission rates, attribution window, eligible products, and subscription rules before estimating earnings; do not assume that renewals generate commissions.
  • Disclose affiliate relationships clearly and conspicuously near recommendations, including on social posts and videos, in accordance with applicable advertising rules.
  • Avoid claims that a mobility program diagnoses, treats, cures, or prevents injuries or medical conditions. Encourage readers with pain or injury concerns to consult an appropriately qualified healthcare professional.
  • Review the applicable terms in Sovrn before using paid search, trademark keywords, email promotions, coupon content, or social advertising. Do not assume that these methods are permitted.
  • Use original commentary and authorized creative assets, respect copyright and trademarks, and avoid implying that you represent The Ready State or Sovrn.
  • Keep product descriptions, subscription pricing, trial conditions, cancellation information, and promotional deadlines current. Explain what customers receive without promising specific physical outcomes.

Target Audience

Ideal Customer

Fitness-minded adults seeking practical ways to improve mobility, support recovery, and maintain comfortable movement for exercise and everyday activities. Relevant audiences include strength-training enthusiasts, CrossFit participants, runners, endurance athletes, recreational competitors, and desk-based workers interested in movement breaks and mobility habits. Coaches, personal trainers, and movement professionals may also value its educational resources. The strongest fit is someone willing to follow guided routines consistently and invest in evidence-informed movement education rather than seek a quick fix. Content should distinguish fitness education from individualized medical advice and avoid promises to cure pain or prevent injury.

Suitable Affiliates

Strength-training and functional-fitness bloggers publishing mobility and recovery contentRunning, cycling, and endurance-sport creators covering training support and recovery habitsPersonal trainers and coaches sharing educational movement routinesMobility and healthy-aging creators focused on maintaining everyday physical capacityWorkplace-wellness publishers covering desk breaks and movement habitsFitness-equipment reviewers demonstrating mobility and recovery toolsBook reviewers and wellness educators discussing Kelly and Juliet Starrett's workFitness publishers interested in accessing merchants through Sovrn Commerce; join Sovrn to verify The Ready State's current availability and promotional terms before publishing affiliate links

Seasonal Trends

Peak Periods

January fitness resets: A relevant editorial opportunity for mobility, movement quality, and sustainable exercise habits. This is a suggested marketing period, not a verified peak in The Ready State's sales.Spring and summer training seasons: Running, cycling, hiking, and recreational sports create opportunities for content about mobility and recovery.Back-to-routine periods in late summer and early fall: Desk mobility and practical daily movement routines can appeal to people returning to structured work and training schedules.Black Friday, Cyber Monday, and year-end gifting: Potential promotional windows, but The Ready State's participation, eligible products, and affiliate offers must be verified before publication.

Promotional Opportunities

  • Create New Year content around building consistent mobility habits, featuring relevant The Ready State offerings only after confirming their availability and commission eligibility through Sovrn Commerce.
  • Publish sport-specific mobility and recovery guides ahead of races, hiking trips, and seasonal training blocks, avoiding claims that a product or routine guarantees injury prevention.
  • Develop desk-worker movement content around returning to work or school, emphasizing practical routines rather than medical treatment claims.
  • Use seasonal discounts or subscription offers only when their dates, conditions, and affiliate eligibility are verified. No current affiliate-exclusive promotions or commission boosts have been confirmed.
  • Join Sovrn Commerce to explore access to The Ready State and thousands of other merchants. Confirm The Ready State's current availability, account eligibility, and promotional terms in Sovrn before planning a campaign.

Compliance and Policies

Key Rules

  • The Ready State's current participation in Sovrn Commerce and merchant-specific affiliate terms could not be independently verified for this response. Join Sovrn Commerce and confirm merchant availability before publishing monetized links; access may depend on account approval and merchant eligibility.
  • Review the applicable Sovrn Commerce terms and any available The Ready State merchant conditions before promotion. Current commission rates, cookie duration, eligible products, and special restrictions are not confirmed here.
  • Clearly and conspicuously disclose affiliate compensation near recommendations and links, following applicable advertising laws and platform requirements.
  • Keep prices, subscription billing details, trial conditions, cancellation terms, and promotional expiration dates accurate. Do not describe commissions as recurring unless the applicable Sovrn terms explicitly confirm this.
  • Present mobility and recovery information responsibly. Do not claim that The Ready State's products or services diagnose, treat, or cure medical conditions, or guarantee pain relief or injury prevention.
  • Use only authorized brand assets and substantiated product claims. Do not imply that The Ready State endorses your publication or that you are its official representative.
  • Check which transactions qualify for commission before promoting subscriptions, renewals, bundles, or discounted purchases. Do not assume every purchase is eligible.

Restricted Methods

  • Do not use deceptive redirects, forced clicks, cookie stuffing, fabricated transactions, or other methods intended to manipulate attribution.
  • Do not assume paid search, trademark bidding, brand-name domains, or direct-to-merchant advertising is permitted. Obtain confirmation under the applicable Sovrn and merchant terms before using these methods.
  • Do not distribute unauthorized coupon codes, invent discounts, or advertise expired promotions. Confirm any coupon-site or cashback eligibility through Sovrn Commerce.
  • Do not assume email, SMS, paid social, or other promotional channels are approved. Verify channel permissions and comply with consent, disclosure, and anti-spam requirements.
  • Do not offer purchase incentives or use self-referrals unless the applicable program terms expressly permit them.
  • These are compliance precautions, not a verified list of The Ready State-specific prohibitions. Obtain the current applicable rules through Sovrn Commerce before launching a campaign.

Frequently Asked Questions

How do I join The Ready State's affiliate program?

Sign up for a Sovrn Commerce account to explore affiliate opportunities with The Ready State and thousands of other retailers. Confirm The Ready State's current availability and applicable terms within Sovrn before promoting it; its participation and immediate access could not be independently verified.

What commission rates does The Ready State offer?

Current commission rates for The Ready State through Sovrn Commerce could not be verified. Join Sovrn Commerce and check the merchant information available in your account, or contact Sovrn support to confirm rates, eligible purchases, and any exclusions before publishing affiliate content.

How often does The Ready State pay commissions through Sovrn?

For eligible transactions tracked through Sovrn Commerce, publisher payments follow Sovrn's applicable payment terms rather than a retailer's direct payout schedule. Join Sovrn Commerce and review your account's payment schedule, payout threshold, and transaction approval requirements; a specific schedule for The Ready State could not be verified.

What is The Ready State's cookie duration?

The Ready State's current cookie duration through Sovrn Commerce could not be verified. Join Sovrn Commerce and consult the available merchant terms or Sovrn support to confirm the attribution window and qualifying conditions before estimating potential earnings.

Can I promote The Ready State on social media?

Social media promotion depends on the applicable Sovrn Commerce and merchant terms; permission for The Ready State could not be verified. Join Sovrn Commerce to confirm permitted platforms and promotional methods before posting. Clearly disclose affiliate relationships and do not assume paid social advertising or trademark use is authorized.

What promotional materials does The Ready State provide?

Join Sovrn Commerce to check The Ready State's availability and review the promotional tools supported for this merchant. Sovrn offers affiliate linking and reporting tools, but merchant-specific banners, product feeds, galleries, and other creative materials should be confirmed in your account rather than assumed.

Are there any restrictions on how I can promote The Ready State?

Join through Sovrn Commerce and review the applicable merchant terms before promoting The Ready State. Confirm any restrictions on trademark bidding, paid advertising, coupon promotion, email marketing, and social media. Clearly disclose affiliate relationships and avoid unsupported health or performance claims. The Ready State's current merchant-specific restrictions have not been independently verified.

How do I track my performance with The Ready State?

Join through Sovrn Commerce to access reporting for eligible The Ready State affiliate activity, subject to merchant availability. Use Sovrn's reporting to review available click, transaction, and earnings data. Reporting availability and timing can vary; conversions should not be assumed to appear in real time.

Does The Ready State offer exclusive deals for affiliates?

No current affiliate-exclusive discounts, early-access offers, or commission boosts for The Ready State have been verified. Join through Sovrn Commerce to check merchant availability, current offers, and applicable terms. Only advertise an exclusive deal when Sovrn or the merchant has explicitly confirmed it.

What support is available for The Ready State affiliates?

Join through Sovrn Commerce to access Sovrn's help resources and available publisher support for affiliate linking, reporting, and account questions. Ask Sovrn to confirm The Ready State's availability and any merchant-specific requirements. Dedicated account management or merchant-specific support should not be assumed, as support options may depend on your account.