About House of Fraser
Merchant and program information
House of Fraser Overview
History
House of Fraser, established in 1849, is a renowned British department store chain offering a wide range of designer brands across various product categories. With over 60 stores across the UK and Ireland, it has built a reputation for quality and luxury.
Product Types
House of Fraser offers an extensive selection of products, including men's, women's, and children's clothing, shoes, accessories, beauty products, homeware, and furniture.
Target Audience
The retailer caters to a diverse clientele seeking premium and designer products, appealing to fashion-conscious individuals and families looking for quality and style.
Unique Selling Points
House of Fraser stands out due to its extensive range of designer brands, commitment to quality, and a rich heritage that combines traditional values with modern retail experiences.
House of Fraser Affiliate Program
Key Benefits
Commission Structure
Commission rates vary by product category and promotional periods. Affiliates can view detailed commission information for House of Fraser in their Sovrn dashboard after joining the program.
Cookie Duration
The program offers a 30-day cookie duration, allowing affiliates to earn commissions on sales made within 30 days of a customer clicking their affiliate link.
Special Features
Product Categories
Main Categories
Popular Products
Unique Products
House of Fraser offers exclusive collaborations with designer brands, providing unique products that are not available elsewhere.
Marketing Tips
Content Ideas
- Create style guides featuring House of Fraser's latest collections
- Write product reviews highlighting the quality and design of specific items
- Develop seasonal shopping lists incorporating House of Fraser products
Promotional Strategies
- Leverage social media platforms to showcase products and share affiliate links
- Utilize email marketing to inform subscribers about new arrivals and promotions
- Collaborate with fashion influencers to reach a broader audience
Best Practices
- Ensure all affiliate links are correctly implemented and trackable
- Regularly update content to reflect current trends and promotions
- Maintain transparency with your audience about affiliate partnerships
Target Audience
Ideal Customer
Individuals aged 25-45 with a disposable income, interested in premium and designer products, and who value quality and style in their purchases.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Black Friday and Cyber Monday sales
- Christmas and New Year promotions
- Seasonal clearance events
Compliance and Policies
Key Rules
- Affiliates must adhere to House of Fraser's brand guidelines
- Prohibited from bidding on House of Fraser's branded keywords in paid search campaigns
- Must disclose affiliate relationships in all promotional content
Restricted Methods
- Use of coupon or voucher sites without prior approval
- Email marketing without consent
- Promoting through adult or inappropriate content
Frequently Asked Questions
You can join House of Fraser's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for House of Fraser in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
Commission rates vary by product category and promotional periods. You can view detailed commission information for House of Fraser in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
House of Fraser offers a 30-day cookie duration, allowing affiliates to earn commissions on sales made within 30 days of a customer clicking their affiliate link.
Yes, promoting House of Fraser on social media is encouraged. Ensure you adhere to their brand guidelines and disclose your affiliate relationship in your posts.
House of Fraser provides a variety of promotional materials, including banners, text links, and product feeds, accessible through your Sovrn dashboard.
Yes, affiliates must adhere to House of Fraser's brand guidelines and avoid prohibited promotional methods such as bidding on branded keywords or using coupon sites without approval.
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports to monitor your House of Fraser campaigns effectively.
House of Fraser occasionally offers exclusive promotions and incentives for affiliates. Keep an eye on your Sovrn dashboard and communications for updates on special deals.
Sovrn provides dedicated affiliate support, including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Commission Rates
View detailed rates and earning potential
Unlock Commission Details
Sign up free to view rates, cookie duration, and earning potential for House of Fraser.
Sign Up FreeWhy Partner With House of Fraser?
Top reasons to join this program
Competitive Commission
Competitive average rates