Skip to main content
Sovrn
Sign InSign Up

House of Fraser

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
30 days
Cost to join
Free
Partner with House of Fraser

House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891, it was known as Fraser & Sons.

Commission rates and terms

Sign up free to see House of Fraser's full rate card, cookie window and tracking links.

View rates

About House of Fraser

History

House of Fraser, established in 1849, is a renowned British department store chain offering a wide range of designer brands across various product categories. With over 60 stores across the UK and Ireland, it has built a reputation for quality and luxury.

Product Types

House of Fraser offers an extensive selection of products, including men's, women's, and children's clothing, shoes, accessories, beauty products, homeware, and furniture.

Target Audience

The retailer caters to a diverse clientele seeking premium and designer products, appealing to fashion-conscious individuals and families looking for quality and style.

Unique Selling Points

House of Fraser stands out due to its extensive range of designer brands, commitment to quality, and a rich heritage that combines traditional values with modern retail experiences.

House of Fraser Affiliate Program

Commission Structure

Commission rates vary by product category and promotional periods. Affiliates can view detailed commission information for House of Fraser in their Sovrn dashboard after joining the program.

Cookie Duration

The program offers a 30-day cookie duration, allowing affiliates to earn commissions on sales made within 30 days of a customer clicking their affiliate link.

Special Features

  • Regular updates on new products and promotions
  • Exclusive affiliate promotions and incentives
  • Access to a variety of promotional materials, including banners and text links

Product Categories

Main Categories

Men's ClothingWomen's ClothingChildren's ClothingShoesAccessoriesBeauty ProductsHomewareFurniture

Popular Products

Designer handbagsLuxury watchesHigh-end cosmeticsPremium home furnishings

Unique Products

House of Fraser offers exclusive collaborations with designer brands, providing unique products that are not available elsewhere.

Marketing Tips

Content Ideas

  • Create style guides featuring House of Fraser's latest collections
  • Write product reviews highlighting the quality and design of specific items
  • Develop seasonal shopping lists incorporating House of Fraser products

Promotional Strategies

  • Leverage social media platforms to showcase products and share affiliate links
  • Utilize email marketing to inform subscribers about new arrivals and promotions
  • Collaborate with fashion influencers to reach a broader audience

Best Practices

  • Ensure all affiliate links are correctly implemented and trackable
  • Regularly update content to reflect current trends and promotions
  • Maintain transparency with your audience about affiliate partnerships

Target Audience

Ideal Customer

Individuals aged 25-45 with a disposable income, interested in premium and designer products, and who value quality and style in their purchases.

Suitable Affiliates

Fashion bloggersLifestyle content creatorsSocial media influencers in the fashion and beauty nichesHome decor and interior design bloggers

Seasonal Trends

Peak Periods

Spring/Summer fashion seasonAutumn/Winter fashion seasonHoliday shopping period (November-December)

Promotional Opportunities

  • Black Friday and Cyber Monday sales
  • Christmas and New Year promotions
  • Seasonal clearance events

Compliance and Policies

Key Rules

  • Affiliates must adhere to House of Fraser's brand guidelines
  • Prohibited from bidding on House of Fraser's branded keywords in paid search campaigns
  • Must disclose affiliate relationships in all promotional content

Restricted Methods

  • Use of coupon or voucher sites without prior approval
  • Email marketing without consent
  • Promoting through adult or inappropriate content

Frequently Asked Questions

How do I join House of Fraser's affiliate program?

You can join House of Fraser's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for House of Fraser in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does House of Fraser offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for House of Fraser in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does House of Fraser pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is House of Fraser's cookie duration?

House of Fraser offers a 30-day cookie duration, allowing affiliates to earn commissions on sales made within 30 days of a customer clicking their affiliate link.

Can I promote House of Fraser on social media?

Yes, promoting House of Fraser on social media is encouraged. Ensure you adhere to their brand guidelines and disclose your affiliate relationship in your posts.

What promotional materials does House of Fraser provide?

House of Fraser provides a variety of promotional materials, including banners, text links, and product feeds, accessible through your Sovrn dashboard.

Are there any restrictions on how I can promote House of Fraser?

Yes, affiliates must adhere to House of Fraser's brand guidelines and avoid prohibited promotional methods such as bidding on branded keywords or using coupon sites without approval.

How do I track my performance with House of Fraser?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports to monitor your House of Fraser campaigns effectively.

Does House of Fraser offer exclusive deals for affiliates?

House of Fraser occasionally offers exclusive promotions and incentives for affiliates. Keep an eye on your Sovrn dashboard and communications for updates on special deals.

What support is available for House of Fraser affiliates?

Sovrn provides dedicated affiliate support, including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

Similar programs