BOTH.com

Content Ideas

• Create editorial guides to BOTH's distinctive rubber-soled footwear, explaining how sculptural silhouettes and material contrasts fit contemporary wardrobes. Confirm current product details before publishing.
• Publish outfit inspiration pairing BOTH boots and sneakers with minimalist, streetwear, and avant-garde looks, using original photography and practical styling advice.
• Produce detailed footwear reviews covering fit, sizing, materials, weight, comfort, and care. Clearly distinguish firsthand testing from observations based on product descriptions.
• Build seasonal footwear edits and gift guides featuring currently available BOTH products, with tracked links through Sovrn Commerce where merchant access is available.

Promotional Strategies

• Join Sovrn Commerce to explore access to BOTH.com and thousands of other retailers. Confirm BOTH.com's current availability, eligibility requirements, and merchant terms in your Sovrn account before launching a campaign.
• Use Sovrn Commerce tracking links in relevant reviews, shopping guides, and outfit articles once merchant access is confirmed, directing readers to the specific products discussed.
• Coordinate content with verified BOTH collection releases, seasonal assortment changes, and publicly advertised sales. Only promote discounts, affiliate offers, or commission boosts confirmed in current Sovrn merchant information.
• Repurpose strong editorial content for social media and newsletters only when those channels are permitted by the applicable Sovrn and merchant terms.
• Use available Sovrn reporting to evaluate clicks, attributed purchases, and earnings, then refine product selection and content placement based on observed performance.

Best Practices

• Check current commission rates, attribution windows, eligible markets, product exclusions, and promotional restrictions in Sovrn Commerce; do not assume a particular rate or cookie duration.
• Place clear affiliate disclosures near recommendations and links, following applicable advertising regulations and platform requirements.
• Keep product names, prices, sizes, availability, delivery information, and return-policy references accurate. Avoid unsupported claims about sustainability, durability, waterproofing, or comfort.
• Confirm permission before using branded imagery, coupon codes, paid search, trademark bidding, email promotions, or other potentially restricted methods.
• Prioritize relevant recommendations and useful product comparisons over exaggerated claims, and never present an unverified offer as an exclusive Sovrn promotion.
• Make joining Sovrn Commerce the call to action for prospective publishers, while clarifying that access to individual merchants and commissionable activity depend on current availability and applicable terms.

Ideal Customer

Fashion-forward shoppers seeking premium, statement-making footwear rather than conventional basics. The brand particularly suits people drawn to avant-garde design, contemporary streetwear, gender-fluid styling, oversized silhouettes, and experimental materials. Likely customers include style-conscious young adults, creative professionals, sneaker enthusiasts, and designer-footwear collectors who prioritize visual identity and distinctive construction. These audience characteristics are marketing inferences, not verified customer demographic data.

Suitable Affiliates

Peak Periods

Promotional Opportunities

• Build seasonal outfit guides around BOTH.com's distinctive rubber-focused footwear, checking current stock, prices, and product descriptions before publication.
• Publish new-arrival edits and collection spotlights when releases are confirmed; do not promise launch dates or early access without authorization.
• Include verified discounts in seasonal sale coverage only when the offer and associated affiliate traffic are permitted under the applicable Sovrn Commerce merchant terms.
• Use Sovrn Commerce to check BOTH.com's current merchant availability and any listed promotional terms. No current affiliate-exclusive offers, commission boosts, or promotional calendar have been independently verified.

Key Rules

• Join Sovrn Commerce to check access to BOTH.com and thousands of other merchants. BOTH.com's current participation, publisher eligibility, and monetization availability must be confirmed within Sovrn before promotion; immediate access to this specific merchant cannot be guaranteed.
• Review the applicable Sovrn Commerce terms and any BOTH.com-specific conditions before publishing affiliate content. Current merchant-specific rules have not been independently verified.
• Clearly disclose affiliate relationships near recommendations and links, following applicable advertising laws and platform disclosure requirements.
• Keep prices, availability, discount claims, and product details accurate. Do not describe footwear as waterproof, sustainable, or otherwise technically certified unless the relevant product information supports that claim.
• Confirm eligible countries, commission terms, attribution conditions, and any exclusions through Sovrn Commerce. Do not assume every purchase or product qualifies for commission.
• Use only authorized promotional assets and verified offers; do not imply brand endorsement or an exclusive relationship without permission.

Restricted Methods

• Avoid cookie stuffing, forced clicks, fabricated transactions, misleading redirects, and other deceptive attribution practices.
• Do not assume trademark bidding, paid search, direct linking in advertisements, or use of BOTH.com's name in domains is permitted. Confirm the applicable rules through Sovrn Commerce before proceeding.
• Do not assume coupon promotion, cashback, incentivized traffic, or browser-extension traffic is eligible. Verify permission and commission eligibility through Sovrn Commerce.
• Check permission for email, social media, and paid advertising placements under the applicable Sovrn Commerce merchant terms and each platform's policies.
• Do not publish invented coupon codes, unverified affiliate-exclusive deals, or unsupported commission claims. Any BOTH.com-specific restrictions beyond the applicable Sovrn terms require confirmation.