Skip to main content
Sovrn
Sign InSign Up

Hulu

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
14 days
Cost to join
Free
Partner with Hulu

Hulu offers all our subscribers unlimited instant streaming of exclusive past seasons, current episodes, acclaimed original series, hit movies, kids favorites and more. With our new Live TV plan, subscribers will also get 50+ Live and On Demand channels of local and national sports, breaking news, can't miss events, and so much more. Hulu allows you to stream all your TV in one place.

Commission rates and terms

Sign up free to see Hulu's full rate card, cookie window and tracking links.

View rates

About Hulu

History

Hulu, launched in 2008, is a leading American subscription streaming service offering a vast library of television series, movies, and original content. It is majority-owned by The Walt Disney Company, with Comcast holding a minority stake.

Product Types

Hulu provides on-demand streaming of TV shows, movies, and original series, as well as live TV options with over 65 channels, including news, entertainment, and sports.

Target Audience

Hulu caters to a diverse audience seeking flexible and affordable alternatives to traditional cable, including individuals and families interested in a wide range of entertainment options.

Unique Selling Points

Hulu stands out with its extensive library of current-season TV episodes, exclusive original content, and customizable viewing experiences, including ad-supported and ad-free plans, as well as live TV options.

Hulu Affiliate Program

Commission Structure

Hulu offers competitive commission rates through Sovrn Commerce. Specific rates may vary and can be viewed in your Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for Hulu's affiliate program is 14 days, allowing affiliates to earn commissions on conversions made within this period after a user clicks their affiliate link.

Special Features

  • Regularly updated promotional materials, including banners and text links.
  • Support for various promotional methods, including website content and social media.
  • Dedicated affiliate support through Sovrn Commerce.

Product Categories

Main Categories

On-Demand TV ShowsMoviesOriginal SeriesLive TV Channels

Popular Products

Current-season TV episodesExclusive Hulu OriginalsBlockbuster moviesLive sports and news channels

Unique Products

Hulu's exclusive original series, such as 'The Handmaid's Tale' and 'Castle Rock,' set it apart in the streaming market.

Marketing Tips

Content Ideas

  • Write reviews and summaries of popular Hulu original series.
  • Create comparison articles between Hulu and other streaming services.
  • Develop guides on how to cut the cord and switch to streaming services like Hulu.

Promotional Strategies

  • Utilize social media platforms to share affiliate links and engage with your audience.
  • Incorporate Hulu affiliate links into relevant blog posts and articles.
  • Offer exclusive insights or sneak peeks into upcoming Hulu content to entice subscriptions.

Best Practices

  • Ensure all promotional content is honest and transparent about affiliate relationships.
  • Regularly update content to reflect Hulu's latest offerings and promotions.
  • Monitor performance metrics through Sovrn's dashboard to optimize strategies.

Target Audience

Ideal Customer

Individuals and families seeking affordable, flexible, and diverse entertainment options, including those looking to replace traditional cable services with streaming alternatives.

Suitable Affiliates

Entertainment bloggersTech reviewersLifestyle influencersSocial media content creators

Seasonal Trends

Peak Periods

Holiday seasons (Thanksgiving, Christmas)New Year promotionsBack-to-school periods

Promotional Opportunities

  • Exclusive holiday-themed content releases
  • Special subscription discounts during major holidays
  • Back-to-school promotions targeting students and families

Compliance and Policies

Key Rules

  • Affiliates must adhere to Hulu's brand guidelines and promotional policies.
  • Misleading or deceptive advertising practices are strictly prohibited.
  • Affiliates should not bid on Hulu's branded keywords in paid search campaigns.

Restricted Methods

  • Use of unauthorized coupon codes
  • Email spamming
  • Promoting Hulu through adult or inappropriate content

Frequently Asked Questions

How do I join Hulu's affiliate program?

You can join Hulu's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Hulu in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Hulu offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Hulu in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Hulu pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Hulu's cookie duration?

Hulu's affiliate program offers a 14-day cookie duration, meaning you can earn commissions on conversions made within 14 days after a user clicks your affiliate link.

Can I promote Hulu on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Hulu's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Hulu provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Hulu?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Hulu?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Hulu campaigns effectively.

Does Hulu offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Hulu's latest affiliate-exclusive opportunities.

What support is available for Hulu affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

Similar programs