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Serena & Lily is a lifestyle brand with a fresh point of view on the home. Through our dynamic mix of curated and original collections, we combine our love of breezy California style with our passion for great design. Our look is casual and coastal, relaxed yet refined. Our designs blend classic influences with modern lines; eclectic inspiration with great American style. We love spaces that feel put together, yet livable – well-traveled with a personal point of view. We believe home should be a welcome oasis – your favorite place to retreat, to gather, to live well every day.
Commission rates and terms
Sign up free to see Serena & Lily's full rate card, cookie window and tracking links.
About Serena & Lily
History
Founded in 2003, Serena & Lily is a California-based home furnishings brand that blends casual sophistication with a coastal aesthetic. The company offers a curated collection of furniture, bedding, rugs, lighting, and décor, emphasizing quality craftsmanship and timeless design.
Product Types
Serena & Lily provides a wide range of home furnishings, including indoor and outdoor furniture, bedding, rugs, lighting, and decorative accessories. Their products are known for their fresh, coastal-inspired designs that bring a relaxed yet refined feel to any space.
Target Audience
The brand appeals to homeowners and interior design enthusiasts seeking high-quality, stylish home furnishings with a coastal flair. Their customers value craftsmanship, timeless design, and a relaxed, sophisticated aesthetic.
Unique Selling Points
Serena & Lily stands out for its unique blend of casual and sophisticated designs, high-quality materials, and a coastal-inspired aesthetic. Their curated collections and commitment to craftsmanship set them apart in the home furnishings market.
Serena & Lily Affiliate Program
Commission Structure
While specific commission rates for Serena & Lily's affiliate program through Sovrn Commerce are not publicly disclosed, affiliates can expect competitive rates reflective of the premium nature of the brand's products. Detailed commission information is available upon joining the program through Sovrn.
Cookie Duration
The cookie duration for Serena & Lily's affiliate program through Sovrn Commerce is not specified in the available information. Affiliates can access this detail upon joining the program via Sovrn.
Special Features
- Regular updates on new product launches and promotions
- Access to a variety of promotional materials and tools
- Dedicated support through Sovrn Commerce
Product Categories
Main Categories
Popular Products
Unique Products
Serena & Lily offers exclusive products like the Hanging Rattan Chair and the Pacifica Outdoor Sofa, which embody their signature coastal-inspired aesthetic and commitment to quality craftsmanship.
Marketing Tips
Content Ideas
- Create room makeover guides featuring Serena & Lily products
- Share styling tips using their furniture and décor
- Highlight seasonal collections and new arrivals
Promotional Strategies
- Leverage social media platforms to showcase product integrations
- Collaborate with interior design influencers for broader reach
- Utilize email newsletters to inform subscribers about promotions
Best Practices
- Ensure content aligns with Serena & Lily's brand aesthetic
- Use high-quality images and detailed product descriptions
- Stay updated on the latest collections and promotions
Target Audience
Ideal Customer
The ideal customer is a homeowner or interior design enthusiast aged 30-55, with a preference for high-quality, stylish home furnishings that reflect a coastal-inspired aesthetic. They value craftsmanship, timeless design, and are willing to invest in premium products for their living spaces.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Seasonal sales events
- Exclusive holiday collections
- Limited-time promotions during peak shopping periods
Compliance and Policies
Key Rules
- Affiliates must adhere to Serena & Lily's brand guidelines
- Prohibited from bidding on Serena & Lily trademarks in paid search campaigns
- Must not use domain names owned by Serena & Lily for display URLs
Restricted Methods
- Prohibited promotional methods include toolbar, browser extensions, loyalty, incentive, incentivized traffic, eBay, paid search, PPC, coupon/value proposition, product feed, pay-per-call, retargeting, and remarketing.
- Self-referral purchases are forbidden.
Frequently Asked Questions
How do I join Serena & Lily's affiliate program?
You can join Serena & Lily's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Serena & Lily in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Serena & Lily offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Serena & Lily in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Serena & Lily pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Serena & Lily's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Serena & Lily on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Serena & Lily's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Serena & Lily provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Serena & Lily?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Serena & Lily?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Serena & Lily campaigns effectively.
Does Serena & Lily offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Serena & Lily's latest affiliate-exclusive opportunities.
What support is available for Serena & Lily affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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