confused.com

Ideal Customer

UK adults seeking to compare insurance premiums and household service costs, particularly drivers approaching their insurance renewal, homeowners and renters reviewing cover, and households considering broadband or energy options. The audience includes first-time policyholders and experienced comparison shoppers who value convenience, clear explanations, suitable cover and potential savings. Effective content should help readers assess excesses, exclusions, cover limits and eligibility rather than focusing solely on the lowest headline price.

Suitable Affiliates

Peak Periods

Promotional Opportunities

• Publish insurance renewal checklists and explain how to compare cover, excesses, exclusions and total cost rather than focusing only on the cheapest premium.
• Create travel insurance guides before school holidays, encouraging readers to check cancellation cover, medical declarations and activity exclusions.
• Build new-car and first-car insurance content around UK registration periods, without promising that comparing quotes guarantees a saving.
• Use Sovrn Commerce to check whether confused.com is currently available to your account and review any listed campaigns before promoting. Current affiliate-exclusive promotions, commission boosts and seasonal incentives could not be verified.

Key Rules

• Current confused.com availability through Sovrn Commerce, merchant-specific approval requirements and affiliate terms could not be independently verified. Join Sovrn Commerce to check merchant availability and applicable terms before publishing monetized links; account creation does not guarantee merchant access.
• Clearly disclose affiliate relationships near promotional content and links, following applicable UK advertising requirements, including ASA and CAP guidance.
• Ensure insurance and other financial-services content is fair, clear and not misleading. Obtain any required compliance approval and confirm whether your activity falls within UK financial-promotion or regulated-activity requirements.
• Describe confused.com as a comparison service rather than an insurer. Do not imply that it compares every provider, guarantees acceptance or always finds the lowest price.
• Substantiate savings figures and describe relevant conditions, eligibility, dates and limitations. Use only current, authorized claims and promotional wording.
• Follow applicable UK GDPR and PECR requirements when collecting personal information, sending marketing messages or using tracking technologies.
• Check the terms available through Sovrn Commerce for qualifying actions, attribution, validation, cancellations and commission reversals. Do not assume that a click, quote request or policy purchase automatically earns commission.

Restricted Methods

• Merchant-specific restrictions are unverified. Confirm permission through Sovrn Commerce before using paid search, trademark bidding, brand-name domains, direct linking from advertisements or paid social campaigns.
• Do not use misleading savings claims, fabricated testimonials, impersonation, unauthorized branding or statements implying endorsement by confused.com.
• Do not use cookie stuffing, forced clicks, artificial traffic, fraudulent applications or other methods that manipulate attribution.
• Do not assume that cashback, incentivized traffic, coupon promotion, email marketing or SMS campaigns are permitted; check the applicable Sovrn Commerce merchant terms first.
• Do not collect insurance application details or sensitive customer information on an affiliate page without an appropriate lawful basis, security safeguards and any necessary authorization.
• Do not publish unverified affiliate-only offers or imply that promotional assets, exclusive deals or commission boosts are available through Sovrn Commerce unless confirmed.