Moonpig

Content Ideas

• Publish occasion-led gift guides featuring Moonpig's personalised greeting cards and complementary gifts, such as flowers, chocolates and other options available in the relevant market.
• Create photo-card inspiration articles showing how readers can turn family photographs, pet pictures and shared memories into thoughtful birthday, anniversary or thank-you cards.
• Develop recipient-focused recommendations, such as cards for partners, parents, grandparents, friends and colleagues, with suggestions tailored to different interests and relationships.
• Build seasonal content around Valentine's Day, Mother's Day, Father's Day and Christmas, using the correct celebration dates for your audience's country.
• Create practical guides to choosing card sizes, writing meaningful messages and planning delivery. Verify Moonpig's current product specifications and delivery terms before publishing.

Promotional Strategies

• Join Sovrn Commerce to explore access to Moonpig alongside thousands of other retailers. Confirm Moonpig's availability for your market and publisher account before planning affiliate campaigns.
• Use Sovrn-generated affiliate links to send readers to relevant Moonpig product or occasion pages where supported, rather than directing every visitor to the homepage.
• Combine evergreen birthday and anniversary content with seasonal campaigns, refreshing recommendations and delivery information before each major gifting occasion.
• Promote only verified, currently valid Moonpig offers permitted under the applicable Sovrn Commerce merchant terms. Clearly state expiry dates, qualifying purchases and exclusions.
• Use Sovrn reporting to compare engagement and attributed earnings across content topics and placements, allowing for reporting delays and transaction validation.
• Consider organic social posts and email newsletters where permitted by the applicable terms, using useful gifting inspiration and clear affiliate disclosures rather than unsupported discount claims.

Best Practices

• Check Moonpig's current availability, commission terms, attribution window and permitted promotional methods through Sovrn Commerce; do not assume access, rates or approval are guaranteed.
• Place clear affiliate disclosures close to recommendations and affiliate links, and follow advertising and privacy requirements applicable to your audience.
• Localise recommendations by country, checking product availability, currency, seasonal dates and delivery coverage before directing shoppers to Moonpig.
• Verify delivery estimates and order cutoffs directly against current Moonpig information. Avoid promising next-day or occasion-specific arrival unless the selected order qualifies.
• Review applicable terms before using paid search, trademark keywords, coupon promotion, incentives or email campaigns; do not assume these methods are authorised.
• Use only imagery and promotional assets you are authorised to reproduce. Obtain permission before displaying personal photographs or identifiable recipients in examples.
• Maintain accurate product descriptions and remove expired offers promptly. Do not describe discounts or commission increases as exclusive to Sovrn unless that exclusivity has been confirmed.
• Evaluate performance using validated earnings as well as clicks, since cancellations, refunds, attribution rules and other applicable conditions can affect commission eligibility.

Ideal Customer

Moonpig appeals to adults buying thoughtful, convenient cards and gifts for partners, relatives, friends and colleagues. Particularly relevant audiences include parents managing family celebrations, couples marking relationship milestones, and shoppers who want to send a personalised greeting directly to someone they cannot visit. Its positioning suits customers who value personal touches, a broad choice of designs and online ordering convenience. For affiliate campaigns through Sovrn Commerce, prioritise readers with clear occasion-based purchasing intent and confirm that the relevant Moonpig storefront serves their delivery destination.

Suitable Affiliates