Pura Vida Bracelets

We’ve been keeping step with kids for almost 100 years. No one has more personal experience or professional expertise. But more than deeply skilled designers and manufacturers, we are students of the childhood experience and dedicated advocates for moms and dads. Our company culture is uniquely supportive of working parents, and we’re always looking for new ways to make it easy for our consumers and our associates to give back. Our vision: To build a family of world-admired performance and lifestyle brands. Our mission: To empower, engage and inspire our consumers every step of the way. Our values: Improve the world through collaboration, innovation and partnership.

Back in 1976, women's fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage... a flurry of silhouettes that Christian Restoin would set out to revolutionize. Possessing a distinct taste level and discerning eye for style, Restoin introduced men's shirts into women's wardrobes with the launch of his brand Equipment - transforming a men's classic into an item of women's clothing with glam appeal. Straightforward yet innovative, Equipment, characterized by its refined tailoring and timeless appeal, quickly became a recognized name amongst the fashion elite. In Spring 2010, Serge Azria, a visionary and well known name in the industry, who also owns the successful fashion lines JOIE and Current/Elliott, re-launched Equipment as ceo and creative director. Known for his cunning eye and distinct knowledge of the fashion landscape, Azria saw a void in the contemporary women's marketplace for a luxury shirt brand that catered to the modern woman.