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NOW

Affiliate program on Sovrn Commerce

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Partner with NOW

Watch the latest movies, tv programmes & live sports live and on demand without a contract on loads of devices. Join today.

Commission rates and terms

Sign up free to see NOW's full rate card, cookie window and tracking links.

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About NOW

History

NOW is Sky's streaming entertainment brand, launched in the United Kingdom in 2012 as NOW TV and rebranded as NOW in 2021. This overview refers to the UK streaming service, rather than other businesses named NOW. It provides internet-based access to selected Sky entertainment, films and sports without requiring a traditional satellite television installation.

Product Types

NOW offers streaming memberships focused on entertainment, cinema and sports. Depending on the membership, viewers can access live channels, on-demand television series, films or live sporting events. Optional streaming upgrades may provide enhanced picture quality, audio or additional simultaneous streams; availability and specifications depend on the current plan and supported device.

Target Audience

NOW appeals to UK viewers who want access to premium television, films or live sport without a traditional satellite TV package. Key audiences include fans of Sky programming, film enthusiasts, sports followers and households looking to manage subscriptions around particular shows, film releases or sporting seasons. Pricing, minimum commitments and cancellation conditions vary by offer.

Unique Selling Points

NOW combines access to selected Sky programming with app-based viewing on supported smart TVs, streaming devices, computers and mobile devices. Its membership categories let customers choose entertainment, cinema or sports rather than purchase a broader traditional television package. Access to Sky Originals, Sky Cinema programming and Sky Sports coverage creates strong opportunities for timely viewing guides and event-led affiliate content. Publishers interested in promoting NOW through Sovrn Commerce should create a Sovrn account and confirm the merchant's availability, eligible market and current terms in the merchant directory; live availability and partnership terms could not be independently verified for this overview.

NOW Affiliate Program

Commission Structure

For NOW, the Sky-owned streaming service, current commission rates through Sovrn Commerce could not be independently verified. Do not assume a fixed percentage, payment per subscription, or recurring commission. Join Sovrn Commerce and check NOW's merchant listing for availability, eligible memberships, payable customer actions, commission amounts, geographic eligibility, and any exclusions before publishing.

Cookie Duration

A current NOW-specific cookie duration through Sovrn Commerce could not be verified. Check the merchant terms available in your Sovrn account for the attribution window and qualifying conversion requirements; do not advertise an assumed tracking period.

Special Features

  • Joining is straightforward through Sovrn Commerce: create a Sovrn account to explore merchant access and confirm NOW's current eligibility requirements. Immediate access to NOW itself cannot be guaranteed.
  • No current NOW-specific affiliate-exclusive promotions, enhanced commission periods, or bonuses through Sovrn could be independently verified. Promote these only when explicitly confirmed in the applicable merchant terms or an authorized offer.
  • Use Sovrn-supported monetization tools where available, but do not assume NOW supplies banners, product feeds, exclusive codes, or other creative assets.
  • Confirm whether commissions apply to new customers, returning customers, particular memberships, or selected promotional offers. Do not assume renewals or all subscription purchases qualify.
  • Before promotion, review NOW's terms within Sovrn for any restrictions on paid search, trademark bidding, coupon distribution, email, social media, and incentivized traffic. These are verification points, not confirmed NOW-specific prohibitions.
  • Clearly disclose affiliate relationships and accurately describe membership pricing, minimum terms, cancellation conditions, automatic renewal, supported devices, and any additional charges.
  • Sovrn is the only affiliate platform discussed here. This description does not establish that NOW's affiliate program is exclusive to Sovrn or that a current NOW–Sovrn partnership has been independently verified.

Product Categories

Main Categories

Entertainment streaming membershipsCinema streaming membershipsLive sports streaming membershipsOptional streaming-quality and viewing upgrades, where available

Popular Products

NOW Entertainment Membership for selected television series, box sets and live entertainment channelsNOW Cinema Membership for films available through Sky CinemaNOW Sports Membership for access to Sky Sports channelsShort-term sports passes, where available, for viewers interested in specific fixtures or events

Unique Products

Assuming NOW refers to Sky's streaming service, its key differentiator is membership-based access to selected Sky entertainment, Sky Cinema films and live Sky Sports coverage without a traditional satellite television installation. Content, membership names, viewing upgrades and contract options vary by country and offer. Affiliates should confirm which NOW memberships are eligible for promotion in Sovrn Commerce before publishing; current merchant availability and promotional eligibility have not been independently verified.

Marketing Tips

Content Ideas

  • Assuming NOW refers to Sky's streaming service, create viewing guides covering films, series and live sport available with its current memberships. Verify titles, territorial availability and membership requirements before publication.
  • Publish practical comparisons explaining NOW's current membership options, supported devices, advertising arrangements and any optional upgrades. Confirm current specifications rather than relying on older reviews.
  • Build event-led content around upcoming sporting fixtures, series premieres and film releases, clearly identifying which NOW membership viewers need and any separate charges.
  • Create value-focused guides explaining introductory offers, ongoing subscription costs, minimum commitments and cancellation conditions, using only verified offer details.

Promotional Strategies

  • Use Sovrn Commerce as your affiliate access point: join Sovrn to explore NOW's merchant listing alongside thousands of other retailers, and confirm current availability and publisher eligibility before planning monetized campaigns.
  • Place relevant Sovrn affiliate links within genuinely useful viewing guides and membership comparisons, directing readers to the appropriate eligible NOW destination where supported.
  • Time campaigns around confirmed premieres and major sporting events, checking NOW's broadcast rights and regional availability rather than assuming every event is included.
  • Promote only offers and commission incentives confirmed in NOW's current Sovrn listing. Do not describe consumer discounts as affiliate-exclusive or promise commission boosts without verification.

Best Practices

  • Confirm the merchant identity and market before publishing: these recommendations concern NOW the streaming service, not another retailer using the NOW name.
  • Review NOW's current terms in Sovrn Commerce for commission rates, attribution windows, eligible memberships, qualifying customer types and geographic restrictions. Do not assume every subscription or renewal earns commission.
  • Disclose affiliate relationships clearly and prominently near recommendations and links, following applicable advertising rules and platform requirements.
  • State promotional pricing, subsequent subscription costs, billing frequency, eligibility and cancellation conditions accurately. Avoid calling an offer a free trial unless its current terms explicitly support that description.
  • Check NOW's applicable Sovrn terms before using paid search, trademark keywords, social advertising, email, coupons or incentives; do not assume these methods are permitted.
  • Use only authorized creative assets and avoid implying endorsement by NOW. Do not reproduce programme footage, sports clips or promotional imagery without appropriate permission.
  • Use Sovrn reporting to evaluate clicks, attributed transactions and confirmed earnings. Allow for reporting delays, validation and reversals rather than treating initial activity as guaranteed commission.
  • Regularly refresh content and remove expired offers or unavailable titles. Sovrn merchant availability and terms can change, so verify them before each campaign.

Target Audience

Ideal Customer

NOW primarily appeals to viewers in supported markets, including the UK, who want access to premium entertainment, films or live sport through internet-connected devices rather than a traditional satellite television package. Relevant customer groups include television enthusiasts following specific series, film fans, sports supporters seeking access to particular competitions, and households comparing streaming subscriptions. Value-conscious viewers may appreciate choosing memberships around their interests, but promotional content should distinguish flexible options from offers with minimum commitments. For affiliate access, join Sovrn Commerce and confirm NOW's current availability, supported territory and eligible memberships in your account.

Suitable Affiliates

Television and entertainment publishers covering series available on NOWFilm reviewers and streaming recommendation creatorsSports publishers producing viewing guides for events carried by Sky Sports, subject to territorial rightsStreaming-service comparison and subscription-budgeting websitesConsumer technology publishers covering compatible streaming devices and viewing experiencesLifestyle and household-budget creators explaining membership choices and current offer conditionsDeal-focused publishers, provided their promotional methods and offers are permitted under the applicable NOW terms available through Sovrn Commerce

Seasonal Trends

Peak Periods

For NOW, the Sky-owned streaming service, major entertainment premieres and returning series can create strong opportunities for viewing guides and membership comparisons.The start of the football season, major sporting fixtures and other high-interest events can increase interest in NOW Sports. Verify the current broadcast schedule and membership coverage before publishing.Autumn and winter viewing periods, Christmas holidays and school breaks can support interest in entertainment, cinema and family-viewing content.Black Friday and other retail promotional periods are worth monitoring, but NOW offers and affiliate eligibility must be verified rather than assumed.

Promotional Opportunities

  • Create timely 'where to watch' guides tied to confirmed NOW releases or sporting events, clearly identifying the membership and any add-ons required.
  • Publish comparisons of available memberships, explaining current pricing, minimum commitments, cancellation conditions and any introductory-offer renewal prices.
  • Join Sovrn Commerce to check whether NOW is currently available for your publisher account and audience territory, then review its current monetization terms before promoting seasonal campaigns.
  • Check NOW's merchant information in Sovrn Commerce for verified promotional offers or commission changes. No current NOW-specific affiliate-exclusive promotion or seasonal commission boost has been independently verified.

Compliance and Policies

Key Rules

  • This description assumes NOW refers to the Sky-owned streaming service. Confirm the merchant identity and supported territory in Sovrn Commerce before creating affiliate content.
  • Use Sovrn Commerce as the access point for this affiliate opportunity. Joining Sovrn provides access to its merchant marketplace, but NOW's current availability, publisher eligibility and any approval requirements must be confirmed within your account.
  • Review the current NOW merchant terms and Sovrn Commerce publisher policies before publishing. NOW-specific commission eligibility, attribution conditions and promotional restrictions have not been independently verified here.
  • Clearly disclose affiliate relationships near promotional recommendations and links, following the advertising and consumer-protection requirements applicable to your audience.
  • Describe membership prices, introductory periods, renewal charges, cancellation conditions, supported devices and viewing features accurately. Recheck these details whenever a campaign is updated.
  • Verify territorial availability and broadcast rights. Do not imply that a membership includes every event, channel, film or series, or that access is available worldwide.
  • Use only authorized brand assets and promotional claims. Do not imply that your website is an official NOW or Sovrn service.

Restricted Methods

  • Treat paid search, trademark bidding, direct linking from advertisements and use of NOW branding in domains or social handles as requiring explicit permission under the applicable Sovrn Commerce merchant terms; these are not confirmed NOW-specific prohibitions.
  • Do not assume coupon publishing, cashback, incentivized traffic, email campaigns or social media placements are permitted. Confirm each proposed method in the current merchant terms available through Sovrn Commerce.
  • Do not use cookie stuffing, forced clicks, fabricated transactions, misleading redirects or other deceptive attribution practices.
  • Do not promote expired, fabricated or unauthorized discount codes, or advertise unverified affiliate-exclusive offers.
  • Do not promote ways to bypass geographic restrictions, share accounts unlawfully or access pirated streams.

Frequently Asked Questions

How do I join NOW's affiliate program?

Sign up for a Sovrn Commerce account to explore NOW's affiliate availability alongside thousands of other merchants. Check NOW's listing for eligibility, supported markets, and current terms before promoting. Access may depend on merchant approval; current availability and an exclusive partnership cannot be independently confirmed.

What commission rates does NOW offer?

NOW's current commission rates through Sovrn Commerce have not been independently verified. Join through Sovrn Commerce and check NOW's merchant listing for applicable rates, qualifying transactions, exclusions, and any promotional incentives. Do not assume that subscriptions, renewals, or every purchase qualify for commission.

How often does NOW pay commissions through Sovrn?

Eligible earnings are paid by Sovrn according to your account's payment terms, subject to transaction validation, applicable thresholds, and adjustments. Join through Sovrn Commerce and review your payment settings and NOW's terms to confirm the schedule; a NOW-specific payout timetable has not been independently verified.

What is NOW's cookie duration?

NOW's current cookie duration through Sovrn Commerce has not been independently verified. Join through Sovrn Commerce and consult NOW's merchant terms for the tracking window and attribution rules. A click within that window does not guarantee commission if the transaction fails other eligibility requirements.

Can I promote NOW on social media?

Social media promotion depends on NOW's current merchant terms and Sovrn's publisher policies; permission should not be assumed. Join through Sovrn Commerce and confirm whether your platforms and promotional methods are permitted before publishing. Clearly disclose affiliate relationships and verify any restrictions on paid advertising, trademark use, and direct affiliate links.

What promotional materials does NOW provide?

Join Sovrn Commerce to check NOW's available promotional resources and supported linking tools. Sovrn offers tools for creating and optimizing affiliate links, but NOW-specific banners, product feeds, and other creative materials should be confirmed in your account rather than assumed.

Are there any restrictions on how I can promote NOW?

Join through Sovrn Commerce and review the current NOW merchant terms before promoting. Confirm rules covering paid search, trademark bidding, coupon promotion, email, and social media; these permissions cannot be assumed. Clearly disclose affiliate relationships and use only accurate, authorized offers.

How do I track my performance with NOW?

Join Sovrn Commerce to access reporting for your eligible NOW affiliate activity. Use the available reporting to monitor clicks, attributed transactions, and earnings. Reporting availability and timing can vary, so consult Sovrn's documentation rather than assuming that conversions appear in real time.

Does NOW offer exclusive deals for affiliates?

No current NOW-specific affiliate-exclusive deals or commission boosts are verified here. Join Sovrn Commerce to check NOW's current availability, merchant terms, and any published promotional opportunities. Only advertise an offer as exclusive when its terms explicitly confirm that status.

What support is available for NOW affiliates?

Join through Sovrn Commerce to access Sovrn's help resources and available publisher support for linking, reporting, and account questions. Ask Sovrn to clarify NOW-specific eligibility or promotional rules where needed. Dedicated account management and other support services depend on account eligibility and are not guaranteed.

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