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Last Minute

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
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Cost to join
Free
Partner with Last Minute

Lastminute.com is an online travel and leisure retailer. lastminute.com offers amazing late travel deals. Huge savings on hotels, flights, holidays, city breaks, theatre tickets & spa.

Commission rates and terms

Sign up free to see Last Minute's full rate card, cookie window and tracking links.

View rates

About Last Minute

History

Last Minute is a leading online travel and leisure retailer, established to provide spontaneous travelers with a wide array of options for flights, hotels, and experiences at competitive prices. Over the years, it has become synonymous with offering quality last-minute deals, catering to the needs of travelers seeking flexibility and value.

Product Types

Last Minute offers a comprehensive range of travel-related products and services, including flights, hotel accommodations, vacation packages, car rentals, and various leisure activities. Their platform is designed to cater to both planned vacations and spontaneous getaways.

Target Audience

The primary audience includes spontaneous travelers, deal-seekers, and individuals looking for flexible travel options. Their services appeal to both leisure and business travelers who value convenience and affordability.

Unique Selling Points

What sets Last Minute apart is their ability to offer exclusive deals on short notice, a user-friendly booking platform, and a vast selection of travel options. Their partnerships with numerous service providers enable them to provide competitive prices and unique packages.

Last Minute Affiliate Program

Commission Structure

Details about commission rates and structure through Sovrn are available upon joining the program. Affiliates can expect competitive rates that reflect the value of the travel services offered.

Cookie Duration

The cookie tracking duration is specified within the Sovrn dashboard upon joining the program, ensuring affiliates are credited for sales generated within the designated timeframe.

Special Features

  • Exclusive deals and promotions for affiliates
  • Regular updates on new offers and packages
  • Marketing materials and resources provided

Product Categories

Main Categories

FlightsHotelsVacation PackagesCar RentalsLeisure Activities

Popular Products

Last-minute flight dealsHotel discountsAll-inclusive vacation packagesWeekend getaway specials

Unique Products

Last Minute offers exclusive travel packages that combine flights, accommodations, and activities tailored for spontaneous travelers seeking unique experiences.

Marketing Tips

Content Ideas

  • Top 10 Last-Minute Travel Destinations
  • How to Plan a Spontaneous Getaway
  • Benefits of Booking Last-Minute Deals

Promotional Strategies

  • Highlighting exclusive deals and limited-time offers
  • Creating engaging travel itineraries using Last Minute's packages
  • Utilizing social media to showcase real-time deals

Best Practices

  • Regularly updating content to reflect current deals
  • Using high-quality images and videos to showcase destinations
  • Incorporating personal travel experiences to build trust

Target Audience

Ideal Customer

Individuals aged 25-45 who enjoy spontaneous travel, are tech-savvy, and seek value for money. They are often professionals looking for quick getaways or families planning last-minute vacations.

Suitable Affiliates

Travel bloggersLifestyle influencersDeal-focused websitesSocial media content creators

Seasonal Trends

Peak Periods

Summer vacation monthsWinter holidaysSpring break

Promotional Opportunities

  • Black Friday travel deals
  • New Year getaway specials
  • Last-minute Valentine's Day trips

Compliance and Policies

Key Rules

  • Affiliates must adhere to Sovrn's terms of service
  • Promotional content should accurately represent Last Minute's offerings
  • Use of Last Minute's branding must comply with provided guidelines

Restricted Methods

  • No bidding on Last Minute's branded keywords in paid search campaigns
  • No use of misleading or false advertising
  • No spamming or unsolicited email marketing

Frequently Asked Questions

How do I join Last Minute's affiliate program?

You can join Last Minute's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Last Minute in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Last Minute offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Last Minute in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Last Minute pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Last Minute's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote Last Minute on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Last Minute's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Last Minute provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Last Minute?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Last Minute?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Last Minute campaigns effectively.

Does Last Minute offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Last Minute's latest affiliate-exclusive opportunities.

What support is available for Last Minute affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.