About TOMS Shoes
Merchant and program information
TOMS Shoes Overview
History
Founded in 2006, TOMS Shoes is a lifestyle brand renowned for its 'One for One' model, where every product purchased helps a person in need. Over the years, TOMS has expanded its product line while maintaining a strong commitment to social responsibility.
Product Types
TOMS offers a diverse range of products including footwear, eyewear, apparel, and accessories for men, women, and children.
Target Audience
TOMS appeals to socially conscious consumers who value ethical business practices and stylish, comfortable products.
Unique Selling Points
TOMS stands out with its commitment to social impact, donating a portion of profits to support various causes, including mental health initiatives. Their products combine style with purpose, resonating with consumers who seek to make a difference through their purchases.
TOMS Shoes Affiliate Program
Key Benefits
Commission Structure
TOMS offers a competitive commission rate on sales generated through affiliate links. Specific rates may vary; affiliates can view detailed commission information in their Sovrn dashboard after joining the program.
Cookie Duration
The program provides a 30-day cookie duration, allowing affiliates to earn commissions on purchases made within 30 days of a user clicking their affiliate link.
Special Features
Product Categories
Main Categories
Popular Products
Unique Products
TOMS' Classic Alpargatas are iconic slip-on shoes inspired by traditional Argentine footwear, combining comfort with a minimalist design. Additionally, their eyewear line offers stylish sunglasses that contribute to vision care initiatives worldwide.
Marketing Tips
Content Ideas
- Highlight TOMS' social impact initiatives in blog posts
- Create style guides featuring TOMS products
- Share customer testimonials emphasizing comfort and quality
Promotional Strategies
- Leverage seasonal promotions and new product launches
- Utilize social media to showcase TOMS products in everyday settings
- Collaborate with influencers who align with TOMS' mission
Best Practices
- Use authentic storytelling to connect with your audience
- Ensure promotional materials are up-to-date
- Monitor performance metrics to optimize your campaigns
Target Audience
Ideal Customer
Individuals aged 18-35 who are fashion-conscious and value ethical consumerism. They are likely to be engaged in social causes and prefer brands that contribute to positive change.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Earth Day campaigns
- Exclusive holiday collections
- Summer festival promotions
Compliance and Policies
Key Rules
- Affiliates must adhere to TOMS' brand guidelines
- Prohibited from bidding on TOMS' branded keywords in paid search campaigns
- Must disclose affiliate relationships in accordance with FTC guidelines
Restricted Methods
- Use of misleading or deceptive advertising
- Promoting TOMS products on adult or illegal content sites
- Spamming or unsolicited email marketing
Frequently Asked Questions
You can join TOMS Shoes's affiliate program through Sovrn Commerce. Simply sign up for a free Sovrn account and browse their merchant directory to find TOMS Shoes and apply to their program.
Commission rates vary by product category. You can view detailed commission information for TOMS Shoes in your Sovrn dashboard after joining their program.
Payments are processed through Sovrn's standard payment schedule. Check your Sovrn account for specific payment terms and schedules.
Commission Rates
View detailed rates and earning potential
Unlock Commission Details
Sign up free to view rates, cookie duration, and earning potential for TOMS Shoes.
Sign Up FreeWhy Partner With TOMS Shoes?
Top reasons to join this program
Competitive Commission
Competitive average rates