- Avg. commission
- Varies
- Cookie window
- 30 days
- Cost to join
- Free
TOMS is a popular and rapidly growing shoe and eyewear company guided by one simple mission. With every product you purchase, we will help someone in need. One for One. ® Join our movement and enjoy the perks in the process.
Commission rates and terms
Sign up free to see TOMS Shoes's full rate card, cookie window and tracking links.
About TOMS Shoes
History
Founded in 2006, TOMS Shoes is a lifestyle brand renowned for its 'One for One' model, where every product purchased helps a person in need. Over the years, TOMS has expanded its product line while maintaining a strong commitment to social responsibility.
Product Types
TOMS offers a diverse range of products including footwear, eyewear, apparel, and accessories for men, women, and children.
Target Audience
TOMS appeals to socially conscious consumers who value ethical business practices and stylish, comfortable products.
Unique Selling Points
TOMS stands out with its commitment to social impact, donating a portion of profits to support various causes, including mental health initiatives. Their products combine style with purpose, resonating with consumers who seek to make a difference through their purchases.
TOMS Shoes Affiliate Program
Commission Structure
TOMS offers a competitive commission rate on sales generated through affiliate links. Specific rates may vary; affiliates can view detailed commission information in their Sovrn dashboard after joining the program.
Cookie Duration
The program provides a 30-day cookie duration, allowing affiliates to earn commissions on purchases made within 30 days of a user clicking their affiliate link.
Special Features
- Regular updates on new products and promotions
- Dedicated support for affiliates
- Opportunities to participate in exclusive campaigns
Product Categories
Main Categories
Popular Products
Unique Products
TOMS' Classic Alpargatas are iconic slip-on shoes inspired by traditional Argentine footwear, combining comfort with a minimalist design. Additionally, their eyewear line offers stylish sunglasses that contribute to vision care initiatives worldwide.
Marketing Tips
Content Ideas
- Highlight TOMS' social impact initiatives in blog posts
- Create style guides featuring TOMS products
- Share customer testimonials emphasizing comfort and quality
Promotional Strategies
- Leverage seasonal promotions and new product launches
- Utilize social media to showcase TOMS products in everyday settings
- Collaborate with influencers who align with TOMS' mission
Best Practices
- Use authentic storytelling to connect with your audience
- Ensure promotional materials are up-to-date
- Monitor performance metrics to optimize your campaigns
Target Audience
Ideal Customer
Individuals aged 18-35 who are fashion-conscious and value ethical consumerism. They are likely to be engaged in social causes and prefer brands that contribute to positive change.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Earth Day campaigns
- Exclusive holiday collections
- Summer festival promotions
Compliance and Policies
Key Rules
- Affiliates must adhere to TOMS' brand guidelines
- Prohibited from bidding on TOMS' branded keywords in paid search campaigns
- Must disclose affiliate relationships in accordance with FTC guidelines
Restricted Methods
- Use of misleading or deceptive advertising
- Promoting TOMS products on adult or illegal content sites
- Spamming or unsolicited email marketing
Frequently Asked Questions
How do I join TOMS Shoes's affiliate program?
You can join TOMS Shoes's affiliate program through Sovrn Commerce. Simply sign up for a free Sovrn account and browse their merchant directory to find TOMS Shoes and apply to their program.
What commission rates does TOMS Shoes offer?
Commission rates vary by product category. You can view detailed commission information for TOMS Shoes in your Sovrn dashboard after joining their program.
How often does TOMS Shoes pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Check your Sovrn account for specific payment terms and schedules.
What promotional materials does TOMS Shoes provide?
Join through Sovrn Commerce to check the promotional tools currently available for TOMS Shoes. Sovrn offers affiliate-link creation and monetization tools, but TOMS-specific banners, product assets, and other materials depend on current merchant availability and permissions.
Are there any restrictions on how I can promote TOMS Shoes?
Join through Sovrn Commerce and review the applicable TOMS Shoes merchant terms before promoting. Confirm permissions for trademark bidding, paid advertising, coupon promotion, email marketing, and social media rather than assuming these methods are allowed. Clearly disclose affiliate relationships and avoid misleading product or charitable-impact claims.
How do I track my performance with TOMS Shoes?
Join through Sovrn Commerce to access reporting for eligible TOMS Shoes affiliate activity. Sovrn reporting lets you monitor metrics such as clicks, reported transactions, and earnings. Reporting availability and timing vary; transactions may be delayed or adjusted for returns, cancellations, and merchant validation.
Does TOMS Shoes offer exclusive deals for affiliates?
Current TOMS Shoes affiliate-exclusive deals or commission boosts have not been verified. Join through Sovrn Commerce to check available merchant offers and current commission terms. Only advertise an offer as exclusive when its terms explicitly confirm that status.
What support is available for TOMS Shoes affiliates?
Join through Sovrn Commerce to access Sovrn help resources and support for affiliate-link tools, reporting, and payment questions. Ask Sovrn support about TOMS Shoes availability and merchant-specific requirements. Dedicated account management and additional optimization assistance may depend on your account and service eligibility.
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