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Sovrn

Match.com

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
120 days
Cost to join
Free
Partner with Match.com

At Match.com, we give singles the opportunity to express themselves through various free writing sections. Profiles may include up to 26 photos, as well as selected preferences regarding the person they're searching for. With the click of a mouse, members can instantly see photos and read about potential matches in their area. Match.com also understands the importance of privacy and integrity. All communication between members on Match.com happens through an "anonymous" email network.

Commission rates and terms

Sign up free to see Match.com's full rate card, cookie window and tracking links.

View rates

About Match.com

History

Match.com, established in 1995, is a pioneer in the online dating industry, connecting millions of singles worldwide. With over two decades of experience, it has facilitated countless relationships and marriages, solidifying its reputation as a trusted platform for those seeking meaningful connections.

Product Types

Match.com offers a comprehensive suite of online dating services, including profile creation, personalized matchmaking, and communication tools such as messaging and video calls. These features are designed to help users find compatible partners based on shared interests and preferences.

Target Audience

The platform caters to a diverse audience of singles aged 18 and above, spanning various demographics and backgrounds. Its user base includes individuals seeking serious relationships, casual dating, and companionship, making it a versatile choice for a wide range of dating preferences.

Unique Selling Points

Match.com's longevity in the market, extensive user base, and advanced matchmaking algorithms set it apart from competitors. The platform's commitment to user safety, continuous innovation, and a variety of communication tools enhance the online dating experience, providing users with multiple avenues to connect and build relationships.

Match.com Affiliate Program

Commission Structure

Match.com offers a competitive commission structure through Sovrn Commerce. Affiliates earn commissions when users referred through their links register and convert to paid subscriptions. Specific commission rates can be accessed within the Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for Match.com's affiliate program through Sovrn Commerce is 120 days. This means affiliates can earn commissions on conversions that occur up to 120 days after a user clicks on their referral link.

Special Features

  • Regular updates on promotions and special offers to enhance affiliate marketing efforts.
  • Dedicated support from Sovrn Commerce to assist with optimization and performance tracking.
  • Comprehensive reporting tools to monitor clicks, conversions, and earnings in real-time.

Product Categories

Main Categories

Online dating subscriptionsPersonalized matchmaking servicesCommunication tools (messaging, video calls)

Popular Products

Standard subscription plansPremium subscription plans with additional featuresEvent-based dating opportunities

Unique Products

Match.com offers unique features such as 'Stir' events, which are organized social gatherings for singles, providing opportunities for members to meet in person in a relaxed and fun environment.

Marketing Tips

Content Ideas

  • Create blog posts discussing online dating tips and success stories.
  • Develop video content reviewing Match.com's features and user experiences.
  • Share testimonials from individuals who found meaningful connections through Match.com.

Promotional Strategies

  • Utilize social media platforms to share affiliate links and engage with potential users.
  • Offer exclusive promotions or discounts in collaboration with Match.com to attract new subscribers.
  • Implement email marketing campaigns targeting individuals interested in online dating services.

Best Practices

  • Ensure all promotional content is honest and transparent about the services offered.
  • Regularly update content to reflect the latest features and promotions from Match.com.
  • Comply with all guidelines and policies set forth by Sovrn Commerce and Match.com.

Target Audience

Ideal Customer

The ideal customer for Match.com is a single individual aged 18 and above, seeking meaningful relationships or companionship. They are open to using online platforms to meet potential partners and value features that facilitate genuine connections.

Suitable Affiliates

Lifestyle bloggers focusing on relationships and dating advice.Content creators producing videos or podcasts about personal development and social connections.Influencers with audiences interested in dating, relationships, and social events.

Seasonal Trends

Peak Periods

New Year (January)Valentine's Day (February)Spring season (March to May)Cuffing season (October to December)

Promotional Opportunities

  • Valentine's Day promotions offering special subscription rates.
  • New Year campaigns targeting individuals seeking new relationships as part of their resolutions.
  • Summer promotions highlighting the benefits of finding a partner for seasonal activities.

Compliance and Policies

Key Rules

  • Affiliates must adhere to all terms and conditions outlined by Sovrn Commerce and Match.com.
  • Promotional content should not contain misleading information about Match.com's services.
  • Affiliates are required to disclose their relationship with Match.com in all promotional materials.

Restricted Methods

  • Use of paid search advertising bidding on Match.com's branded terms is prohibited.
  • Promotion through adult or inappropriate content is not allowed.
  • Spamming or unsolicited email marketing campaigns are strictly forbidden.

Frequently Asked Questions

How do I join Match.com's affiliate program?

You can join Match.com's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Match.com in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Match.com offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Match.com in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Match.com pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Match.com's cookie duration?

Match.com's affiliate program through Sovrn Commerce offers a 120-day cookie duration. This means you can earn commissions on conversions that occur up to 120 days after a user clicks on your referral link.

Can I promote Match.com on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Match.com's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Match.com provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Match.com?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Match.com?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Match.com campaigns effectively.

Does Match.com offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Match.com's latest affiliate-exclusive opportunities.

What support is available for Match.com affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.