- Avg. commission
- Varies
- Cookie window
- 30 days
- Cost to join
- Free
At HP we don’t just believe in the power of technology. We believe in the power of people when technology works for them. To help you create. To make the digital tangible. To harness the power of human information.
Commission rates and terms
Sign up free to see HP's full rate card, cookie window and tracking links.
About HP
History
Founded in 1939, HP Inc. is a global leader in personal computing and printing solutions, known for its innovation and quality products.
Product Types
HP offers a wide range of products including laptops, desktops, printers, monitors, and accessories.
Target Audience
HP caters to both individual consumers and businesses seeking reliable and innovative technology solutions.
Unique Selling Points
HP stands out with customizable PCs, a strong reputation for quality, and a comprehensive product lineup that meets diverse customer needs.
HP Affiliate Program
Commission Structure
HP offers a baseline commission rate of 1% per sale through Sovrn Commerce, with potential for higher rates based on performance and promotional periods.
Cookie Duration
The cookie duration for HP's affiliate program is 30 days, allowing affiliates to earn commissions on purchases made within this timeframe after a referral.
Special Features
- Comprehensive reporting tools through Sovrn Commerce
- Dedicated affiliate support and resources
- Access to a variety of promotional materials including banners and text links
Product Categories
Main Categories
Popular Products
Unique Products
HP offers customizable PCs, allowing customers to tailor specifications to their needs, and innovative products like the HP Sprocket portable photo printer.
Marketing Tips
Content Ideas
- In-depth reviews of HP's latest laptops and desktops
- Comparative analyses between HP products and competitors
- Tutorials on setting up and optimizing HP printers
- Showcase of HP accessories enhancing productivity
Promotional Strategies
- Highlight HP's regular promotions and exclusive deals
- Utilize seasonal sales periods to boost conversions
- Leverage HP's reputation by sharing customer testimonials
- Create engaging video content demonstrating product features
Best Practices
- Stay updated with HP's product releases and promotions
- Ensure all affiliate links are correctly implemented
- Disclose affiliate relationships transparently
- Monitor performance metrics to optimize marketing strategies
Target Audience
Ideal Customer
Tech-savvy individuals and businesses seeking reliable, high-quality computing and printing solutions.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Exclusive back-to-school deals on laptops and accessories
- Significant discounts during Black Friday and Cyber Monday
- Holiday bundles and special offers on popular products
Compliance and Policies
Key Rules
- Affiliates must adhere to HP's brand guidelines
- Prohibited from bidding on HP's trademarked terms in paid search campaigns
- Must not engage in misleading or deceptive marketing practices
Restricted Methods
- Use of unauthorized coupon codes
- Email marketing without proper consent
- Promoting HP products on adult or inappropriate websites
Frequently Asked Questions
How do I join HP's affiliate program?
You can join HP's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for HP in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does HP offer?
HP offers a baseline commission rate of 1% per sale through Sovrn Commerce, with potential for higher rates based on performance and promotional periods.
How often does HP pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is HP's cookie duration?
The cookie duration for HP's affiliate program is 30 days, allowing affiliates to earn commissions on purchases made within this timeframe after a referral.
Can I promote HP on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check HP's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does HP provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote HP?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with HP?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track HP campaigns effectively.
Does HP offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for HP's latest affiliate-exclusive opportunities.
What support is available for HP affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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