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Hotwire

Affiliate program on Sovrn Commerce

Travel
Avg. commission
Varies
Cookie window
7 days
Cost to join
Free
Partner with Hotwire

Whether you're looking for awesome hotel deals at your favorite travel sites, unsold rooms, or a wallet-friendly rate that fits your budget, Hotwire offers more than 173,000 hotels throughout North America, Europe, Latin America and Asia. And if you're looking for cheap hotels, or one that's located in your desired destination, Hotwire has just what you're looking for as your go-to source among travel sites.

Commission rates and terms

Sign up free to see Hotwire's full rate card, cookie window and tracking links.

View rates

About Hotwire

History

Hotwire, founded in 2000, is a leading online travel agency specializing in discounted travel services. As part of the Expedia Group, Hotwire offers travelers significant savings on hotels, flights, car rentals, and vacation packages by providing access to unsold inventory at reduced rates.

Product Types

Hotwire offers a range of travel services, including hotel bookings, flight reservations, car rentals, and vacation packages, all at discounted prices.

Target Audience

Hotwire caters to budget-conscious travelers seeking quality accommodations and services at reduced prices. Their customers range from solo travelers and families to business professionals looking for cost-effective travel options.

Unique Selling Points

Hotwire's unique 'Hot Rate' deals allow customers to book accommodations at significantly discounted rates without knowing the exact hotel name until after booking. This model enables travelers to enjoy substantial savings while maintaining quality standards.

Hotwire Affiliate Program

Commission Structure

Hotwire offers competitive commission rates on hotel, car, air, and vacation package bookings. Specific commission percentages may vary and can be reviewed in your Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for Hotwire's affiliate program is 7 days, meaning affiliates earn commissions on qualifying purchases made within 7 days of the initial referral.

Special Features

  • Weekly newsletters with tips and significant deals to help convert visitors
  • Easy implementation of affiliate tools embedded with unique affiliate IDs

Product Categories

Main Categories

HotelsFlightsCar RentalsVacation Packages

Popular Products

Last-minute hotel dealsDiscounted domestic and international flightsAffordable car rental optionsBundled vacation packages for additional savings

Unique Products

Hotwire's 'Hot Rate' deals are exclusive offerings where travelers can book accommodations at significantly reduced prices without knowing the exact hotel name until after booking, providing substantial savings.

Marketing Tips

Content Ideas

  • Create travel guides highlighting destinations with the best Hotwire deals
  • Write reviews and experiences of using Hotwire's 'Hot Rate' deals
  • Develop budget travel itineraries incorporating Hotwire services

Promotional Strategies

  • Utilize SEO to target keywords related to discounted travel and last-minute deals
  • Leverage social media platforms to share exclusive Hotwire promotions
  • Incorporate Hotwire affiliate links in email newsletters targeting travel enthusiasts

Best Practices

  • Regularly update content to reflect current Hotwire promotions
  • Disclose affiliate relationships transparently to build trust with your audience
  • Monitor performance metrics in your Sovrn dashboard to optimize strategies

Target Audience

Ideal Customer

The ideal customer is a budget-conscious traveler seeking quality accommodations and services at discounted rates. They are flexible with their travel plans and open to booking 'Hot Rate' deals for significant savings.

Suitable Affiliates

Travel bloggers focusing on budget travelContent creators producing travel vlogs and guidesInfluencers specializing in lifestyle and travel contentWebsites offering travel deal aggregations

Seasonal Trends

Peak Periods

Summer vacation months (June to August)Winter holidays (December to January)Spring break (March to April)

Promotional Opportunities

  • Black Friday and Cyber Monday travel deals
  • New Year travel promotions
  • Last-minute holiday getaway offers

Compliance and Policies

Key Rules

  • Affiliates must adhere to Hotwire's brand guidelines and promotional policies
  • Use of Hotwire's trademarks and logos must comply with provided guidelines
  • Affiliates are required to disclose their affiliate relationship in all promotions

Restricted Methods

  • Prohibited use of paid search bidding on Hotwire brand terms
  • Restrictions on email marketing without prior approval
  • Limitations on the use of coupon sites without authorization

Frequently Asked Questions

How do I join Hotwire's affiliate program?

You can join Hotwire's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Hotwire in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Hotwire offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Hotwire in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Hotwire pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Hotwire's cookie duration?

Hotwire's cookie duration is 7 days, meaning you'll earn commissions on qualifying purchases made within 7 days of the initial referral.

Can I promote Hotwire on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Hotwire's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Hotwire provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, banners, widgets, and deep links embedded with your unique affiliate ID. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Hotwire?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Hotwire?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Hotwire campaigns effectively.

Does Hotwire offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Hotwire's latest affiliate-exclusive opportunities.

What support is available for Hotwire affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

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