About REI
Merchant and program information
REI Overview
History
REI (Recreational Equipment, Inc.) was founded in 1938 by a group of 23 climbing enthusiasts. It has grown into a leading retailer specializing in outdoor gear and apparel, operating as a consumer co-op with millions of active members.
Product Types
REI offers a wide range of products including camping equipment, hiking gear, cycling products, climbing tools, and outdoor apparel.
Target Audience
REI caters to outdoor enthusiasts of all ages, from casual hikers to seasoned adventurers, emphasizing quality gear and sustainable practices.
Unique Selling Points
As a co-op, REI shares profits with its members and focuses on sustainability, offering high-quality products and expert advice to foster a community of outdoor lovers.
REI Affiliate Program
Key Benefits
Commission Structure
Commission rates vary by product category and promotional periods. Detailed commission information for REI is available in your Sovrn dashboard after joining their program.
Cookie Duration
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard.
Special Features
Product Categories
Main Categories
Popular Products
Unique Products
REI offers exclusive co-op branded gear and apparel, designed with input from their member community to meet specific outdoor needs.
Marketing Tips
Content Ideas
- Create gear reviews and comparisons for popular REI products
- Develop outdoor adventure guides featuring REI equipment
- Share personal experiences using REI gear in various environments
Promotional Strategies
- Highlight seasonal sales and member-exclusive deals
- Utilize Sovrn's promotional tools to create engaging content
- Incorporate REI products into relevant lifestyle and travel content
Best Practices
- Ensure content aligns with REI's brand values and target audience
- Use high-quality images and authentic testimonials
- Regularly update content to reflect current promotions and product offerings
Target Audience
Ideal Customer
Individuals passionate about outdoor activities, ranging from beginners seeking reliable gear to experienced adventurers looking for specialized equipment.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Holiday sales events like Black Friday and Cyber Monday
- REI's annual Anniversary Sale
- Seasonal clearance events
Compliance and Policies
Key Rules
- Affiliates must adhere to REI's brand guidelines
- Prohibited from bidding on REI's trademarked terms in paid search campaigns
- Must disclose affiliate relationships in all promotional content
Restricted Methods
- Use of unauthorized coupon codes
- Promotion through adult or inappropriate content
- Spamming or unsolicited email marketing
Frequently Asked Questions
You can join REI's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for REI in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
Commission rates vary by product category and promotional periods. You can view detailed commission information for REI in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check REI's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track REI campaigns effectively.
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for REI's latest affiliate-exclusive opportunities.
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Commission Rates
View detailed rates and earning potential
Unlock Commission Details
Sign up free to view rates, cookie duration, and earning potential for REI.
Sign Up FreeWhy Partner With REI?
Top reasons to join this program
Competitive Commission
Competitive average rates