TVG

Content Ideas

• Create a guide explaining TVG's horse-racing heritage and its transition to FanDuel TV branding, verifying the current relationship between the TVG name, wagering services, and destination pages before publication.
• Publish educational explainers about horse-racing terminology, racecards, track conditions, and pari-mutuel wagering without suggesting that betting produces reliable income.
• Develop race previews and viewing guides around the Kentucky Derby, Preakness Stakes, Belmont Stakes, and Breeders' Cup, checking current schedules and broadcast availability.
• Produce responsible-wagering content covering budgeting, age and location eligibility, account limits, and self-exclusion resources.

Promotional Strategies

• Join Sovrn Commerce to explore TVG availability alongside thousands of other merchants. Confirm the current merchant listing, destination brand, publisher eligibility, and promotional permissions before launching; an active TVG partnership or immediate approval cannot be verified here.
• Where approved through Sovrn Commerce, place clearly disclosed affiliate links within relevant horse-racing coverage rather than unrelated shopping content.
• Plan editorial coverage ahead of major race meetings, then update event details and any approved offers close to publication.
• Promote only offers confirmed in current merchant terms available through Sovrn Commerce. State eligibility, geographic limitations, expiration dates, and qualifying requirements prominently; do not assume exclusive promotions or commission boosts exist.

Best Practices

• Verify TVG's current availability, commission structure, attribution window, qualifying actions, and restrictions through Sovrn Commerce before estimating earnings. Do not assume that clicks, registrations, deposits, or wagers automatically qualify for commission.
• Target only audiences meeting the applicable legal gambling age in jurisdictions where the promoted service is authorized. Avoid content, imagery, or placements that appeal to minors.
• Include clear affiliate disclosures near promotional links and appropriate responsible-gambling messaging. Never describe wagering as risk-free, a guaranteed return, or a solution to financial problems.
• Confirm permission before using paid search, trademark bidding, email, social media, incentives, or coupon promotions. Platform advertising rules and gambling laws may impose additional restrictions beyond Sovrn Commerce and merchant terms.
• Use available Sovrn Commerce reporting to evaluate eligible clicks and attributed conversions, while allowing for reporting delays, validation, and reversals rather than assuming all displayed activity represents payable earnings.
• Check destination links and branding regularly, and remove outdated promotions promptly. Do not claim access to merchant-specific banners, product feeds, exclusive offers, or other assets unless their availability is confirmed through Sovrn Commerce.

Ideal Customer

Adults who meet the applicable legal wagering age and reside in a jurisdiction where the service is authorized. Relevant interests include thoroughbred or harness racing, race analysis, major racing events, and pari-mutuel wagering. Suitable customers value convenient race information and understand that wagering involves financial risk and is not a source of guaranteed income. Marketing should exclude minors, self-excluded individuals, and people seeking help for gambling-related harm. Publishers interested in promoting TVG should join Sovrn Commerce and confirm merchant availability, geographic eligibility, and gambling-content permissions before publishing affiliate promotions.

Suitable Affiliates

Peak Periods

Promotional Opportunities

• Create educational race guides and explain pari-mutuel wagering around major racing events, with prominent age, location and responsible-gambling disclosures.
• TVG’s wagering service was rebranded as FanDuel TVG in 2023. Check the current merchant name, destination and availability in Sovrn Commerce before planning campaigns around legacy TVG branding.
• Only feature acquisition offers, wagering credits or other incentives after confirming their current terms, eligible locations, expiration dates and permitted affiliate use. No current TVG-specific affiliate promotion or commission boost through Sovrn Commerce is verified here.
• Join Sovrn Commerce to explore access to thousands of merchants and check whether TVG or its current branded service is available for your account. Current TVG participation, immediate access and promotional eligibility cannot be confirmed here.

Key Rules

• Confirm merchant availability and obtain the applicable terms in Sovrn Commerce before publishing monetized TVG links. A current TVG partnership with Sovrn, merchant-specific approval requirements and program restrictions are not independently verified here.
• Promote wagering only to adults who meet the applicable legal gambling age and are located in jurisdictions where the service and its advertising are permitted. Do not assume eligibility is uniform across U.S. states.
• Clearly and conspicuously disclose affiliate compensation near promotional content and links, consistent with applicable advertising disclosure requirements.
• Present gambling as entertainment, not as an investment, income source or solution to financial hardship. Include appropriate responsible-gambling information and jurisdiction-specific help resources.
• Describe any approved bonus accurately, including qualifying deposits or wagers, eligibility requirements, expiration dates and withdrawal restrictions where applicable. Avoid describing an offer as free or risk-free when customers can lose money.
• Use current, authorized branding and approved destinations. Confirm whether legacy TVG references remain appropriate for the audience and service being promoted.
• Follow applicable laws, Sovrn Commerce policies, merchant terms and publishing-platform gambling policies. Sovrn access alone does not establish permission to advertise a gambling service.

Restricted Methods

• Do not target minors, use youth-oriented creative or place wagering promotions in content primarily intended for children.
• Do not promote access from prohibited jurisdictions, suggest bypassing geolocation or identity checks, or encourage users to evade account restrictions or self-exclusion.
• Avoid misleading winning claims, guaranteed-profit statements, fabricated testimonials and messaging that encourages chasing losses or excessive wagering.
• Do not use paid search, trademark bidding, branded domains, paid social, email, SMS, coupon placements or incentivized traffic without checking whether the merchant, Sovrn Commerce and relevant platform expressly permit the method. TVG-specific permissions are not verified here.
• Do not use cookie stuffing, forced clicks, deceptive redirects, fraudulent registrations or other methods that misrepresent genuine user interest or attribution.
• Do not publish unverified affiliate-exclusive offers, commission rates or tracking durations. Confirm current commercial terms through Sovrn Commerce before making program claims.