About Under Armour
Merchant and program information
Under Armour Overview
History
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. The company revolutionized athletic wear by introducing moisture-wicking performance apparel designed to keep athletes cool, dry, and light during workouts. Over the years, Under Armour has expanded its product line to include footwear, accessories, and connected fitness gear, becoming a global leader in sports performance products.
Product Types
Under Armour offers a wide range of products, including athletic apparel, footwear, accessories, and connected fitness devices. Their product lines cater to various sports and fitness activities, providing performance-enhancing gear for athletes and fitness enthusiasts.
Target Audience
Under Armour's target audience includes athletes, fitness enthusiasts, and individuals seeking high-quality performance apparel and footwear. Their products appeal to men, women, and youth across various sports and fitness disciplines.
Unique Selling Points
Under Armour sets itself apart through continuous innovation in performance technology, such as moisture-wicking fabrics and advanced footwear cushioning. Their commitment to enhancing athletic performance and providing durable, high-quality products has solidified their reputation in the sports apparel industry.
Under Armour Affiliate Program
Key Benefits
Commission Structure
Under Armour offers a competitive commission rate to its affiliates. Specific commission rates can be viewed in your Sovrn dashboard after joining their program.
Cookie Duration
The cookie duration for Under Armour's affiliate program is 30 days, allowing affiliates to earn commissions on sales made within 30 days of a customer clicking their referral link.
Special Features
Product Categories
Main Categories
Popular Products
Unique Products
Under Armour's HOVR™ footwear line offers a 'zero gravity feel' to maintain energy return, providing a unique running experience. Additionally, their Project Rock collection, developed in collaboration with Dwayne 'The Rock' Johnson, features exclusive designs and performance gear.
Marketing Tips
Content Ideas
- Product reviews and performance tests
- Workout guides featuring Under Armour gear
- Athlete interviews discussing their favorite Under Armour products
Promotional Strategies
- Highlight seasonal promotions and sales
- Create comparison articles showcasing Under Armour products against competitors
- Utilize social media platforms to share user-generated content featuring Under Armour gear
Best Practices
- Stay updated on Under Armour's latest product releases and promotions
- Use high-quality images and videos to showcase products
- Disclose affiliate relationships transparently to build trust with your audience
Target Audience
Ideal Customer
The ideal customer for Under Armour includes athletes, fitness enthusiasts, and individuals seeking high-performance athletic apparel and footwear. They value innovation, quality, and products that enhance their athletic performance.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Black Friday and Cyber Monday sales
- Seasonal product launches
- Limited-time collaborations and collections
Compliance and Policies
Key Rules
- Affiliates must adhere to Under Armour's brand guidelines
- Prohibited from bidding on Under Armour's trademarked terms in paid search campaigns
- Must disclose affiliate relationships in all promotional content
Restricted Methods
- Use of coupon sites without prior approval
- Email marketing without consent
- Promoting through adware or spyware
Frequently Asked Questions
You can join Under Armour's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Under Armour in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
Commission rates vary by product category and promotional periods. You can view detailed commission information for Under Armour in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
Under Armour's affiliate program offers a 30-day cookie duration, allowing you to earn commissions on sales made within 30 days of a customer clicking your referral link.
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Under Armour's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Under Armour campaigns effectively.
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Under Armour's latest affiliate-exclusive opportunities.
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Commission Rates
View detailed rates and earning potential
Unlock Commission Details
Sign up free to view rates, cookie duration, and earning potential for Under Armour.
Sign Up FreeWhy Partner With Under Armour?
Top reasons to join this program
Competitive Commission
Competitive average rates