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Madda Fella is Caribbean slang used to express surprise or astonishment. It's that moment when a trophy fish bites so hard you almost fall out of the boat. It's that instant when your seaplane hits the water and you're suddenly floating on endless blue. Madda Fella is all about the unpredictable excitement of Key West adventure, and the namesake and inspiration of our brand.

Ben Hogan founded his Company in 1953 … the same year he won The Masters, The U.S. Open, and the Open Championship. He promised to do things differently, and to manufacture clubs 'as near perfect as modern-day tools can perform'. Mr. Hogan's words, philosophy and commitment to innovation continue to inspire us. Like Ben Hogan, we are challenging the status quo to bring you 'the finest golf equipment money can buy' at more affordable prices than ever before. Golf equipment has gotten too expensive, and the process of buying it is far too complicated. We're changing that.