- Avg. commission
- Varies
- Cookie window
- 30 days
- Cost to join
- Free
The leading independent location technology specialist, creating a safer, cleaner, congestion-free world through innovative and easy-to-use location technologies. TomTom offers a wide range of innovative navigation products like car navigation, motorbike navigation, camper & caravan navigation and even navigation for trucks drivers.
Commission rates and terms
Sign up free to see TomTom's full rate card, cookie window and tracking links.
About TomTom
History
TomTom, founded in 1991, is a Dutch multinational company specializing in navigation and mapping products. Initially known for its personal navigation devices, TomTom has expanded its offerings to include GPS sport watches, fleet management solutions, and location-based services.
Product Types
TomTom offers a range of products including GPS navigation devices, sports watches, in-dash infotainment systems, and mapping software solutions.
Target Audience
TomTom caters to a diverse audience, including individual consumers seeking personal navigation devices, athletes using sports watches, and businesses requiring fleet management solutions.
Unique Selling Points
TomTom stands out for its high-quality mapping data, user-friendly interfaces, and innovative features like real-time traffic updates and route optimization.
TomTom Affiliate Program
Commission Structure
Commission rates for TomTom's affiliate program through Sovrn Commerce vary by product category and promotional periods. Detailed commission information is available in your Sovrn dashboard upon joining the program.
Cookie Duration
The cookie duration for TomTom's affiliate program is 30 days, meaning affiliates can earn commissions on purchases made within 30 days of a user clicking their affiliate link.
Special Features
- Regular updates on new products and promotions
- Dedicated affiliate support through Sovrn Commerce
- Access to a variety of promotional materials including banners and text links
Product Categories
Main Categories
Popular Products
Unique Products
TomTom's unique offerings include the TomTom GO series with real-time traffic updates and the TomTom Spark series, which combines GPS tracking with music playback for athletes.
Marketing Tips
Content Ideas
- In-depth reviews of TomTom's latest navigation devices
- Comparative articles between TomTom products and competitors
- User guides and tutorials on using TomTom devices effectively
Promotional Strategies
- Highlighting exclusive features like real-time traffic updates
- Showcasing customer testimonials and success stories
- Creating video content demonstrating product usage
Best Practices
- Regularly updating content to reflect new product releases
- Utilizing SEO strategies to target relevant keywords
- Engaging with your audience through comments and social media
Target Audience
Ideal Customer
The ideal customer for TomTom products includes tech-savvy individuals seeking reliable navigation solutions, athletes looking for GPS-enabled fitness devices, and businesses requiring efficient fleet management tools.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Black Friday and Cyber Monday deals
- New Year promotions on fitness products
- Back-to-school discounts on navigation devices
Compliance and Policies
Key Rules
- Affiliates must adhere to TomTom's brand guidelines
- Prohibited from bidding on TomTom's branded keywords in paid search campaigns
- Must disclose affiliate relationships in all promotional content
Restricted Methods
- Use of misleading or false advertising
- Spamming or unsolicited email marketing
- Promoting TomTom products on adult or illegal content sites
Frequently Asked Questions
How do I join TomTom's affiliate program?
You can join TomTom's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for TomTom in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does TomTom offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for TomTom in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does TomTom pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is TomTom's cookie duration?
TomTom's affiliate program offers a 30-day cookie duration, meaning you can earn commissions on purchases made within 30 days of a user clicking your affiliate link.
Can I promote TomTom on social media?
Yes, promoting TomTom products on social media is allowed. However, ensure you adhere to TomTom's brand guidelines and disclose your affiliate relationship in your posts. Review the program terms in your Sovrn dashboard for any specific restrictions.
What promotional materials does TomTom provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, banners, and other creative assets. These materials are designed to help you effectively promote TomTom products to your audience.
Are there any restrictions on how I can promote TomTom?
Yes, affiliates must adhere to TomTom's brand guidelines and are prohibited from bidding on TomTom's branded keywords in paid search campaigns. Additionally, misleading advertising and spamming are not allowed. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with TomTom?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports to monitor your TomTom campaigns effectively.
Does TomTom offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for TomTom's latest affiliate-exclusive opportunities.
What support is available for TomTom affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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