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Not so long ago, students just carried schoolbooks in their hands. But one day, some University of Washington students discovered JanSport hiking packs and started using them to keep their books dry in the rain. Then and there the campus daypack was born, soon to be known as the SuperBreak. Since then, we’ve designed packs, bags and outdoor gear to equip you for great adventures and the kind that happen every day. We’re committed to making durable, functional, versatile products you can count on, whether you’re headed into a long day, out with friends or going off the grid. It’s what we’ve been doing since 1967.

Our mantra is to go where no SPF has gone before… Think feel-good formulas you’ll actually want to use, like a super hydrating moisturizer, a totally invisible makeup primer, a lightweight (and dude-approved) serum and even a shimmery, crease-proof eyeshadow. We love to transform what was once a chore into an every. single. day. ritual, slipping SPF into your favorite skincare essentials.