Jaeger

ROXY is the world’s leading active women’s lifestyle company that produces sportswear, technical fitness, swim apparel such as bikini, bikinis and swimsuits, snow and surf apparel and equipment, footwear and accessories, inspired by the board riding culture. ROXY represents women and girls who see life as an adventure. ROXY believes in being naturally beautiful, fun and alive, daring and confident and strives to be the most inspiring fashion and performance brand on and off the board.

We started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1999 we started the Joules own brand, and the pitter patter of our kids’ range arrived in Spring 2005, these days known as Little Joule. We design with passion, to delight each member of the family with details they’ll love. Heritage and quality are what makes us tick, and if you’re looking for the tock, that’ll be our quirky sense of humour