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Too Faced

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
See terms
Cost to join
Free
Partner with Too Faced

Too Faced Cosmetics is a serious up and comer in the beauty industry having doubled business year over year for the last two years. Too Faced pushes the boundaries and sets industry trends through retro-inspired packaging, product innovation and charming luxe details, capturing the hearts of customers while taking the mystery out of makeup and inspiring women to revel in their femininity. The TooFaced.com website is beautiful and easy to use and offers up to 200 different products.

Commission rates and terms

Sign up free to see Too Faced's full rate card, cookie window and tracking links.

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About Too Faced

History

Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced is a cosmetics brand that has revolutionized the beauty industry with its innovative and cruelty-free products. The brand is renowned for its playful packaging and commitment to empowering individuals to express their unique beauty.

Product Types

Too Faced offers a wide range of cosmetics, including foundations, eyeshadows, lipsticks, mascaras, and skincare products. Their collections often feature vibrant colors and unique formulations that cater to diverse beauty preferences.

Target Audience

The brand appeals to beauty enthusiasts who value high-quality, cruelty-free makeup with a fun and creative twist. Their products are popular among individuals seeking to enhance their beauty routines with innovative and trend-setting cosmetics.

Unique Selling Points

Too Faced stands out with its commitment to cruelty-free products, innovative formulations, and whimsical packaging. Their ability to blend quality with creativity has garnered a loyal customer base worldwide.

Too Faced Affiliate Program

Commission Structure

Commission rates vary by product category and promotional periods. Detailed commission information for Too Faced is available in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

Cookie Duration

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Special Features

  • Regularly updated promotional materials
  • Exclusive affiliate promotions and offers
  • Early access to new product launches

Product Categories

Main Categories

FaceEyesLipsSkincare

Popular Products

Better Than Sex MascaraBorn This Way FoundationChocolate Bar Eyeshadow PaletteMelted Matte Lipstick

Unique Products

Too Faced is known for its innovative products like the 'Better Than Sex Mascara,' which has achieved cult status, and the 'Chocolate Bar Eyeshadow Palette,' infused with real cocoa powder for a unique sensory experience.

Marketing Tips

Content Ideas

  • Create makeup tutorials featuring Too Faced products
  • Write product reviews highlighting the benefits and unique features
  • Share before-and-after photos using Too Faced cosmetics

Promotional Strategies

  • Leverage social media platforms to showcase product applications
  • Collaborate with beauty influencers for wider reach
  • Offer exclusive discount codes to your audience

Best Practices

  • Stay updated with Too Faced's latest product launches
  • Ensure all promotional content aligns with the brand's playful and empowering image
  • Disclose affiliate partnerships transparently to build trust with your audience

Target Audience

Ideal Customer

Individuals aged 18-35 who are passionate about makeup and seek high-quality, cruelty-free products with innovative formulations and packaging.

Suitable Affiliates

Beauty bloggersMakeup tutorial YouTubersSocial media influencers in the beauty nicheLifestyle content creators focusing on fashion and beauty

Seasonal Trends

Peak Periods

Holiday season (November-December)Back-to-school season (August-September)Spring beauty launches (March-April)

Promotional Opportunities

  • Valentine's Day promotions
  • Summer beauty campaigns
  • Black Friday and Cyber Monday deals

Compliance and Policies

Key Rules

  • Affiliates must adhere to Too Faced's brand guidelines
  • Prohibited from using misleading or false advertising
  • Must disclose affiliate relationships in all promotional content

Restricted Methods

  • No bidding on Too Faced branded keywords in paid search campaigns
  • No use of coupon sites without prior approval
  • No email marketing without consent

Frequently Asked Questions

How do I join Too Faced's affiliate program?

You can join Too Faced's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Too Faced in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Too Faced offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Too Faced in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Too Faced pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Too Faced's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote Too Faced on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Too Faced's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Too Faced provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Too Faced?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Too Faced?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Too Faced campaigns effectively.

Does Too Faced offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Too Faced's latest affiliate-exclusive opportunities.

What support is available for Too Faced affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.