ABOUT YOU

At Red Dress we LOVE fashion, but we wouldn’t be anything without the women who make up our demographics. Who is the Red Dress woman? You are perfectly imperfect. You love fashion, affordability, laughing with your friends, and your life. You don’t dress well only to impress others—you dress well for the thrill of it! You don’t need kitschy sentimentality to click with the right boutique, but you’ll smile when you see yourself in the description of a new dress online (that called your name the moment you saw it). You’re just good like that. You’re humble, but you know you’re made of awesome. You’re tenderhearted, but a ferocious protector of those in your inner circle. You’re graceful, smart, and industrious. You are not a mere customer. You are a Red Dress Woman.

Better swimwear is built from the ground up. It is not the result of a single designer’s vision. It is the result of a collaborative effort by designers, athletes, seamstresses, and customers. It starts with a simple design aesthetic. The design is brought to life by talented seamstresses with careful attention to detail. The design is then worn by athletes and rigorously tested in the elements it was built for: sun, sand, salt, and sweat. The result is timeless style + modern technology that simplifies your life.