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Edmunds

Affiliate program on Sovrn Commerce

AutomotiveComputersSports & Fitness
Avg. commission
Varies
Cookie window
14 days
Cost to join
Free
Partner with Edmunds

Edmunds.com empowers automotive consumers by providing complete, clear, accurate and unbiased information needed to make informed purchase and ownership decisions.

Commission rates and terms

Sign up free to see Edmunds's full rate card, cookie window and tracking links.

View rates

About Edmunds

History

Founded in 1966, Edmunds has been a trusted source for automotive information, providing consumers with comprehensive and unbiased data to make informed car-buying decisions.

Product Types

Edmunds offers detailed car reviews, pricing information, vehicle comparisons, and tools to connect consumers with local dealerships.

Target Audience

Individuals researching new or used vehicles, seeking reliable information and tools to facilitate their car-buying journey.

Unique Selling Points

Edmunds stands out with its extensive database of vehicle information, expert reviews, and user-friendly tools that simplify the car-buying process.

Edmunds Affiliate Program

Commission Structure

Edmunds offers a Cost Per Action (CPA) model, providing commissions for each qualified lead generated through affiliate efforts. Specific commission rates can be accessed through your Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for Edmunds's affiliate program is 14 days, allowing affiliates to earn commissions on leads generated within this period after a user clicks their referral link.

Special Features

  • A variety of promotional materials including banners, widgets, and text links
  • Regular updates on new promotions and tools
  • Opportunities for custom commission terms for top-performing affiliates

Product Categories

Main Categories

New CarsUsed CarsCar ReviewsCar Comparisons

Popular Products

In-depth car reviewsVehicle pricing toolsDealer locator services

Unique Products

Edmunds's Price Promise tool, which provides upfront pricing from local dealerships, ensuring a transparent and hassle-free car-buying experience.

Marketing Tips

Content Ideas

  • Create detailed car review articles linking to Edmunds's reviews
  • Develop comparison guides between popular vehicle models
  • Write blog posts on car-buying tips and link to Edmunds's tools

Promotional Strategies

  • Utilize SEO to attract organic traffic interested in car information
  • Share Edmunds's resources on social media platforms
  • Incorporate Edmunds's banners and widgets into relevant website sections

Best Practices

  • Ensure all promotional materials are up-to-date
  • Regularly monitor performance through Sovrn's reporting tools
  • Adhere to Edmunds's branding guidelines to maintain consistency

Target Audience

Ideal Customer

Prospective car buyers seeking reliable information, comparisons, and tools to assist in their purchasing decisions.

Suitable Affiliates

Automotive bloggersFinancial advice websitesLifestyle influencers with an interest in cars

Seasonal Trends

Peak Periods

End-of-year sales eventsNew model releases in the fall

Promotional Opportunities

  • Holiday promotions during Black Friday and Cyber Monday
  • Special deals during Memorial Day and Labor Day weekends

Compliance and Policies

Key Rules

  • Affiliates must use only Edmunds-approved creative materials
  • All affiliate traffic must direct to a page on Edmunds.com
  • Use of Edmunds's name and trademark in email and social media campaigns is prohibited

Restricted Methods

  • Incentivized traffic is not allowed
  • Search bidding on the Edmunds trademark or variations is prohibited

Frequently Asked Questions

How do I join Edmunds's affiliate program?

You can join Edmunds's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Edmunds in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Edmunds offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Edmunds in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Edmunds pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Edmunds's cookie duration?

Edmunds's affiliate program offers a 14-day cookie duration, allowing you to earn commissions on leads generated within this period after a user clicks your referral link.

Can I promote Edmunds on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Edmunds's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Edmunds provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Edmunds?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Edmunds?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Edmunds campaigns effectively.

Does Edmunds offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Edmunds's latest affiliate-exclusive opportunities.

What support is available for Edmunds affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

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