- Avg. commission
- Varies
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- Cost to join
- Free
The UK's #1 site to buy and sell new and used cars, bikes, vans, trucks and caravans with over 350000 vehicles online
Commission rates and terms
Sign up free to see Auto Trader's full rate card, cookie window and tracking links.
About Auto Trader
History
Auto Trader is a leading digital automotive marketplace, connecting buyers and sellers of new and used vehicles. Established to simplify the car buying and selling process, Auto Trader has become a trusted platform for automotive transactions.
Product Types
Auto Trader offers a comprehensive range of vehicles, including cars, trucks, SUVs, and motorcycles, catering to various consumer needs and preferences.
Target Audience
The platform serves individuals looking to buy or sell vehicles, automotive enthusiasts, and dealers seeking a broad audience for their listings.
Unique Selling Points
Auto Trader stands out with its extensive inventory, user-friendly interface, and robust search filters, making it easier for users to find vehicles that match their specific criteria.
Auto Trader Affiliate Program
Commission Structure
Details about commission rates and structure through Sovrn are available upon joining the program. Affiliates can access this information in their Sovrn dashboard.
Cookie Duration
Cookie tracking duration varies by merchant and is specified in the Sovrn dashboard once you join the program.
Special Features
- Comprehensive reporting tools to track performance metrics.
- Access to a vast network of merchants through Sovrn Commerce.
- Dedicated affiliate support to assist with any inquiries or issues.
Product Categories
Main Categories
Popular Products
Unique Products
Auto Trader offers exclusive listings from private sellers and dealerships, providing a wide array of options that may not be available on other platforms.
Marketing Tips
Content Ideas
- Create comprehensive guides on the car buying process.
- Review popular vehicle models and their features.
- Share tips for negotiating vehicle prices effectively.
Promotional Strategies
- Utilize SEO to attract organic traffic interested in vehicle purchases.
- Leverage social media platforms to share listings and automotive content.
- Collaborate with automotive influencers to reach a broader audience.
Best Practices
- Ensure all affiliate links are properly integrated and functional.
- Regularly update content to reflect current market trends and vehicle availability.
- Disclose affiliate partnerships transparently to maintain audience trust.
Target Audience
Ideal Customer
Individuals aged 18-65 interested in purchasing or selling vehicles, including first-time buyers, families seeking additional vehicles, and automotive enthusiasts.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Holiday promotions during Black Friday and Cyber Monday.
- Special deals aligned with major automotive shows and events.
- Back-to-school promotions targeting families needing additional vehicles.
Compliance and Policies
Key Rules
- Affiliates must adhere to Auto Trader's brand guidelines.
- Prohibited from using misleading advertising practices.
- Must comply with all applicable laws and regulations regarding advertising and marketing.
Restricted Methods
- No use of Auto Trader's trademarks in domain names.
- Prohibited from bidding on Auto Trader's brand keywords in paid search campaigns.
- No unsolicited email marketing (spam) promoting Auto Trader.
Frequently Asked Questions
How do I join Auto Trader's affiliate program?
You can join Auto Trader's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Auto Trader in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Auto Trader offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Auto Trader in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Auto Trader pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Auto Trader's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Auto Trader on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Auto Trader's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Auto Trader provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Auto Trader?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Auto Trader?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Auto Trader campaigns effectively.
Does Auto Trader offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Auto Trader's latest affiliate-exclusive opportunities.
What support is available for Auto Trader affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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