- Avg. commission
- Varies
- Cookie window
- See terms
- Cost to join
- Free
shop.nhl.com is the official online store of the National Hockey League (NHL), offering a comprehensive selection of NHL merchandise. It serves as the go-to destination for fans seeking authentic apparel, jerseys, and memorabilia from all 32 NHL teams.
Commission rates and terms
Sign up free to see shop.nhl.com's full rate card, cookie window and tracking links.
About shop.nhl.com
History
shop.nhl.com is the official online store of the National Hockey League (NHL), offering a comprehensive selection of NHL merchandise. It serves as the go-to destination for fans seeking authentic apparel, jerseys, and memorabilia from all 32 NHL teams.
Product Types
The store offers a wide range of products including jerseys, apparel, headwear, collectibles, home and office items, and personalized gear.
Target Audience
The primary audience includes NHL fans of all ages, from dedicated season ticket holders to casual supporters looking to showcase their team pride.
Unique Selling Points
As the official NHL store, shop.nhl.com guarantees authentic merchandise, exclusive items, and the latest gear for all NHL teams, ensuring fans have access to high-quality products.
shop.nhl.com Affiliate Program
Commission Structure
Commission rates vary by product category and promotional periods. Affiliates can view detailed commission information for shop.nhl.com in their Sovrn dashboard after joining the program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Cookie Duration
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Special Features
- Exclusive affiliate promotions during key NHL events
- Early access to new product launches
- Dedicated affiliate support through Sovrn
Product Categories
Main Categories
Popular Products
Unique Products
shop.nhl.com offers exclusive items such as limited-edition jerseys, game-used memorabilia, and personalized gear that allows fans to customize products with their name and favorite number.
Marketing Tips
Content Ideas
- Create team-specific gear guides for the upcoming season
- Highlight exclusive merchandise available only on shop.nhl.com
- Share unboxing videos of new NHL products
- Write reviews of the latest jerseys and apparel
Promotional Strategies
- Leverage social media to showcase products and share affiliate links
- Utilize email newsletters to inform subscribers about new arrivals and promotions
- Collaborate with sports bloggers and influencers to reach a broader audience
- Offer exclusive discount codes to your followers
Best Practices
- Stay updated on NHL events and align your promotions accordingly
- Use high-quality images and engaging content to attract readers
- Disclose affiliate relationships transparently
- Monitor your Sovrn dashboard regularly to optimize performance
Target Audience
Ideal Customer
The ideal customer is an NHL enthusiast who follows the league closely, attends games, and seeks authentic merchandise to support their favorite team. They range from young fans to seasoned supporters and are often looking for the latest gear and collectibles.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Black Friday and Cyber Monday sales
- Holiday gift guides featuring NHL merchandise
- Back-to-school promotions with team apparel
- Special promotions during the NHL All-Star Weekend
Compliance and Policies
Key Rules
- Affiliates must adhere to Sovrn's terms of service
- Promotional content should accurately represent shop.nhl.com's products
- Use of official NHL logos and trademarks must comply with brand guidelines
Restricted Methods
- Prohibited use of paid search bidding on branded terms
- No unauthorized use of coupon codes
- Email marketing must comply with anti-spam laws
Frequently Asked Questions
How do I join shop.nhl.com's affiliate program?
You can join shop.nhl.com's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for shop.nhl.com in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does shop.nhl.com offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for shop.nhl.com in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does shop.nhl.com pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is shop.nhl.com's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote shop.nhl.com on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check shop.nhl.com's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does shop.nhl.com provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote shop.nhl.com?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with shop.nhl.com?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track shop.nhl.com campaigns effectively.
Does shop.nhl.com offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for shop.nhl.com's latest affiliate-exclusive opportunities.
What support is available for shop.nhl.com affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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