Skip to main content
Sovrn

NFL Store

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
See terms
Cost to join
Free
Partner with NFL Store

Visit the official store of the NFL. Buy Exclusive NFL Jerseys & Gear! Great International Shipping Rates.

Commission rates and terms

Sign up free to see NFL Store's full rate card, cookie window and tracking links.

View rates

About NFL Store

History

The NFL Store is the official online retailer for the National Football League, offering a comprehensive selection of officially licensed NFL merchandise. It serves as the primary destination for fans seeking authentic team apparel, accessories, and collectibles.

Product Types

The NFL Store offers a wide range of products, including jerseys, hats, collectibles, home and office decor, and more, representing all 32 NFL teams.

Target Audience

The primary audience includes NFL fans of all ages, from casual supporters to die-hard enthusiasts, looking to purchase official team merchandise.

Unique Selling Points

As the official NFL retailer, the NFL Store guarantees authentic merchandise, offers an extensive product selection, and frequently provides exclusive items not available elsewhere.

NFL Store Affiliate Program

Commission Structure

Commission rates vary by product category and promotional periods. You can view detailed commission information for NFL Store in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

Cookie Duration

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Special Features

  • Dedicated affiliate support through Sovrn
  • Access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization and more
  • Opportunities for exclusive affiliate promotions and bonuses

Product Categories

Main Categories

ApparelHeadwearCollectiblesHome & Office DecorAccessories

Popular Products

Team JerseysCaps and HatsAutographed MemorabiliaTeam Flags and BannersDrinkware

Unique Products

The NFL Store offers exclusive items such as limited-edition jerseys, game-used memorabilia, and custom team gear that are not available through other retailers.

Marketing Tips

Content Ideas

  • Create team-specific gear guides for fans
  • Highlight new arrivals and exclusive merchandise
  • Share personal reviews and experiences with NFL products

Promotional Strategies

  • Leverage social media to showcase products and engage with fans
  • Utilize email newsletters to inform subscribers about promotions
  • Collaborate with sports bloggers and influencers to reach a wider audience

Best Practices

  • Ensure all promotions comply with NFL Store's affiliate terms
  • Regularly update content to reflect current team standings and player popularity
  • Use high-quality images and authentic reviews to build trust with your audience

Target Audience

Ideal Customer

NFL fans ranging from casual viewers to dedicated supporters, including individuals looking for gifts, collectors of memorabilia, and those seeking the latest team apparel.

Suitable Affiliates

Sports bloggersContent creators focusing on footballSocial media influencers with a sports-centric audienceWebsite owners with a focus on sports merchandise

Seasonal Trends

Peak Periods

NFL Preseason (August)Regular Season (September to December)Playoffs and Super Bowl (January to February)NFL Draft (April)

Promotional Opportunities

  • Holiday sales during Thanksgiving and Christmas
  • Back-to-school promotions featuring team gear
  • Super Bowl-themed promotions and limited-time offers

Compliance and Policies

Key Rules

  • Affiliates must not place orders on behalf of customers
  • Websites must not contain objectionable material
  • Affiliates must disclose their relationship with the NFL Store

Restricted Methods

  • No use of paid search campaigns bidding on NFL Store trademarks
  • No promotion on sites containing explicit content
  • No use of misleading or deceptive advertising practices

Frequently Asked Questions

How do I join NFL Store's affiliate program?

You can join NFL Store's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for NFL Store in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does NFL Store offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for NFL Store in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does NFL Store pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is NFL Store's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote NFL Store on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check NFL Store's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does NFL Store provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote NFL Store?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with NFL Store?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track NFL Store campaigns effectively.

Does NFL Store offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for NFL Store's latest affiliate-exclusive opportunities.

What support is available for NFL Store affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.