- Avg. commission
- Varies
- Cookie window
- 30 days
- Cost to join
- Free
Manufacturer and retailer of action sports footwear and apparel.
Commission rates and terms
Sign up free to see Etnies's full rate card, cookie window and tracking links.
About Etnies
History
Etnies, established in 1986, is a pioneer in the skateboarding footwear industry. Founded by professional skateboarder Pierre André Sénizergues, Etnies was the first skateboarder-owned and operated global action sports footwear company. Over the years, Etnies has expanded its product line to include apparel and accessories, maintaining a strong commitment to innovation, quality, and sustainability.
Product Types
Etnies offers a wide range of products including skateboarding shoes, casual footwear, apparel, and accessories designed for men, women, and children. Their products are crafted to meet the demands of action sports enthusiasts and those seeking durable, stylish everyday wear.
Target Audience
Etnies primarily caters to skateboarders, BMX riders, and individuals engaged in action sports. Additionally, their products appeal to fashion-conscious consumers who appreciate the brand's blend of style, comfort, and durability.
Unique Selling Points
Etnies stands out for its deep roots in the skateboarding community, commitment to sustainability through initiatives like the 'Buy a Shoe, Plant a Tree' program, and collaborations with professional athletes to create products that meet the highest performance standards.
Etnies Affiliate Program
Commission Structure
Etnies offers a competitive commission structure through Sovrn Commerce. Specific commission rates may vary and can be viewed in your Sovrn dashboard upon joining the program.
Cookie Duration
The cookie duration for Etnies's affiliate program is typically 30 days, allowing affiliates to earn commissions on sales made within this period after a user clicks their affiliate link.
Special Features
- Regular updates on new product launches and promotions.
- Exclusive affiliate-only deals and offers.
- Detailed performance tracking and reporting through Sovrn's platform.
Product Categories
Main Categories
Popular Products
Unique Products
Etnies offers exclusive collaborations with professional athletes and limited-edition releases, providing unique products that resonate with the core skateboarding community and collectors.
Marketing Tips
Content Ideas
- Product reviews and unboxings of the latest Etnies releases.
- Style guides showcasing how to incorporate Etnies products into everyday wear.
- Interviews with skateboarders and athletes who endorse Etnies.
Promotional Strategies
- Highlight Etnies's sustainability initiatives to appeal to eco-conscious consumers.
- Leverage seasonal promotions and back-to-school campaigns.
- Utilize social media platforms to showcase user-generated content featuring Etnies products.
Best Practices
- Ensure all promotional content aligns with Etnies's brand image and values.
- Regularly update content to reflect new product launches and promotions.
- Use Sovrn's reporting tools to analyze performance and optimize marketing strategies.
Target Audience
Ideal Customer
The ideal Etnies customer is typically between the ages of 15 and 35, engaged in skateboarding or other action sports, and values high-quality, durable footwear and apparel that reflects their lifestyle and personal style.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Earth Day promotions highlighting Etnies's sustainability efforts.
- Summer campaigns focusing on new product lines and collaborations.
- Exclusive deals during major skateboarding events and competitions.
Compliance and Policies
Key Rules
- Affiliates must adhere to Etnies's brand guidelines and avoid misrepresenting the brand.
- Promotional content should not contain offensive or inappropriate material.
- Affiliates are required to disclose their affiliate relationship in all promotional content.
Restricted Methods
- Prohibited use of paid search campaigns bidding on Etnies's branded keywords.
- Unauthorized use of Etnies's trademarks or copyrighted materials.
- Spamming or unsolicited email marketing campaigns.
Frequently Asked Questions
How do I join Etnies's affiliate program?
You can join Etnies's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Etnies in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Etnies offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Etnies in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Etnies pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Etnies's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Etnies on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Etnies's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Etnies provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Etnies?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Etnies?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Etnies campaigns effectively.
Does Etnies offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Etnies's latest affiliate-exclusive opportunities.
What support is available for Etnies affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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